Content Library
Brandwidth
Famous Marketing Campaigns
Healthcare Trends 101
FINAL QUESTION
100

This type of content highlights a challenge facing an industry, a company's solution to the challenge, and the impact of said solutions.    

What is a Case Study?

100

This company's tagline is "Something Better."

What is Ocozzio?

100

This social media platform launched a campaign with the tagline "The World's Largest Professional Network" in 2011.

What is LinkedIn?

100

This type of care saw a surge in use during the COVID-19 pandemic to deliver care outside of traditional medical settings. 

What is telemedicine/virtual care/telehealth?

100

The PBM industry is under increased scrutiny because of a lack of competition. These 3 large PBMs dominate 80% of the market share. 

What are Express Scripts, Caremark (CVS), and OptumRx?

200

This type of content is best accompanied by relevant hashtags.

What is a social media post?

200

This company's main focus is solving healthcare affordability concerns, and it has trusted Ocozzio to represent its brand since 2019.  

What is Hooray Health?

200

Launched in 2004, this fast-food chain's campaign with a catchy jingle is still used today. 

What is McDonald's "I'm Lovin' It" campaign?

200

DAILY DOUBLE

This care model emphasizes a shift from fee-for-service to a payment model that rewards providers for delivering better and affordable quality care.

What is value-based care?

300

This type of content can be lengthy and typically addresses an industry trend or problem without including heavy CTAs. 

What is a whitepaper?

300

Headquartered in Woodbury, NJ, this MGU and Ocozzio client has this tagline:  "Reimagine the Stop Loss Experience."

What is J.P. Farley?

300

This campaign tackled societal perceptions and stereotypes surrounding female empowerment and hygiene with a 3-word tagline.

What is Alway's "Like a Girl" campaign?

300

This lets individuals contribute pre-tax income into an account to cover medical expenses. 

What is a Health Savings Account (HSA)?

400

This type of content is used to ask for investments and communicate the value of services to prospects during the sales cycle. 

What is a sales deck/investor deck?

400

This TPA and Medicarians attendee specializes in long-term care. It recently acquired a smaller company to expand its services.


What is Wellcove?

400

This tech giant launched a commercial during the 1984 Super Bowl to depict a dystopian world saved by challenging the status quo.

What is Apple?

400

Enacted in 2010, this legislation aimed to increase the quality and affordability of health insurance and expand Medicaid eligibility.

What is the Affordable Care Act (ACA)/Obamacare?
500

This type of content can take months for us to complete, is composed of several different pages, and showcases clients and their services. 

What is a website?

500

DAILY DOUBLE

This company is headquartered in Sheboygan, Wisconsin, and has been an Ocozzio client since 2017. Once, about a year ago, Anna made a joke about the name of this TPA because it reminded her of Charles Ingalls. 

What is Prairie States?

500

This famous musician sustained burns to their head when fireworks went off too early during the sixth take of a Pepsi-Cola commercial on January 27, 1984.

Who is Michael Jackson? 

500

These entities act as in-between carriers and brokers and specialize in managing underwriting, policy issuance, and claims handling. 

What are Managing General Underwriters (MGUs)?