This concept refers to the "character and credibility of the speaker"
What is ethos?
100
This term refers to a group of people who are engaged in addressing issues of common interest
What is a public?
100
This concept refers to communicating with respect for your listeners, never seeking to manipulate them, but instead aiming for a mutually beneficial outcome
What is ethical delivery?
100
This section of your speech outline summarizes the speech's main idea or argument
What is a thesis statement or claim?
100
This concept refers to reasoned discourse that seeks to persuade by presenting support for a position
What is an argument?
200
transmission, speech communication and public sphere
What are the three models of public oral communication?
200
This concept refers to the dominant ideology of society which exerts power without the use of force
What is hegemony?
200
This phrase refers to the process that takes place when the speaker and the audience work together to understand and work through an issue
What is the co-production of meaning?
200
The following are all examples of what:
- cause vs. effect
- compare vs. contrast
- arouse, dissatisfy, gratify, visualize, move
What are organizational patterns?
200
What type of reasoning if the following?
All men are mortal. John is a man, so John is mortal.
What is a syllogism?
300
invention, arrangement, style, memory and delivery
What are the five canons of rhetoric?
300
The following passage describes what kind of inference?
"A shopper at Kroger complains that the produce is not well maintained and shows the clerk a rotten tomato".
What is an inference from sign?
300
This concept refers to the assumption that one's own cultural values are the same as the audience's
What is ethnocentrism?
300
This organizational pattern is useful when you want to show your audience how an issue develops over time
What is the chronological pattern?
300
The starting point of a speech that represents the middle ground of the opposing sides
What is topoi?
400
Any situation of concern, urgency and uncertainty that can be resolved by persuading an audience to act.
What is rhetorical exigence?
400
The following statements are each examples of the same concept:
"The public has spoken"
"The Silent Majority"
"Polls show that most Americans"
What is the agency of the public?
400
What theory incorporates all of the following:
- the different perspectives of an audience
- the variability of worldviews
- the lack of an ideal point of view
- the limits of human understanding
What is scopus?
400
According to this principle, sentences should have the same grammatical structure and be of roughly similar length
What is parallelism?
400
__________ take advantage of being abstract enough to satisfy multiple definitions of an audience's values, beliefs and perceptions. For example, "patriotism", "equality", "justice"
What is an ideograph?
500
This historical figure is often regarded as "the most significant teacher of rhetoric and public speaking in ancient Athens"
Who is Socrates?
500
This model of communication focuses on the role of public speaking in a democratic society and argues that public discourse influences both the speaker and the audience.
What is the public sphere model?
500
This type of reasoning invites your audience to connect information to something they've experienced by leaving a premise unstated.
What is an enthymeme?
500
This tool can help clarify an unfamiliar subject by comparing an unknown relationship with a known relationship. A is to B, like C is to D.
What is an analogy?
500
This concept refers to the limitations that narrow the focus of your speech argumentation