Packaging
This is now obsolete but used to protect corks from dirt and rats in cellars
FOILS
What part of the wine bottle is the most important to show in an ad?
LABEL
What is more effective – promoting a benefit or a feature?
BENEFIT
A marketing plan typically contains the elements of your campaign, timing and what?
BUDGETS
When asking for an edit from a creative person, should you give them the problem, or the solution?
PROBLEM
What quality of glass wine bottles is currently under scrutiny by environmentalists?
WEIGHT
Research that says it only takes 1/10 of a second for us to register this fundamental.
VISUALS vs Text
This is the problem your product is solving.
PAIN POINT
When marketing plans are laid out in excel based on dates this is called a flowchart or marketing…what?
CALENDAR
Your marketing will be most effective if it addresses what type of need?
An EMOTIONAL need.
What is the name for corks made out of pressed cork dust?
CONSTRUCTED OR AGGLOMERATED CORK
55% of our understanding is based on this…
FACIAL EXPRESSIONS
When you show someone enjoying your wine or provide reviews, what is that called?
SOCIAL PROOF
Activities in a marketing plan should be grouped under the group of people you want to reach called what?
TARGET AUDIENCE
At the top of marketing flowcharts, this is an optional way to coordinate marketing, typically by seasons.
CAMPAIGN THEMES
90% of wines from New Zealand have this type of closure.
SCREW CAP
Eye tracker studies tell us to break up copy, put space around buttons, and do what to text?
LEFT JUSTIFY
This is a factual list of the qualities of your product.
FEATURES
When you add up all your marketing channels and costs, this is the end result.
MARKETING / MEDIA BUDGET
Is a sale or price decrease on your wine considered ratio or emotional selling?
RATIONAL
This mineral is required to be called out on every wine label.
SULFATES
This fundamental dictates that consumers can identify you across channels like website, email and social media.
CONSISTENCY
The goal of storytelling is to make your customers _____ about you.
CARE
After a marketing plan, you typically show what?
CREATIVE EXECUTIONS
The number one thing you can do in emails to help sales.
BUY BUTTON