Key Words
Something that cannot be touched; it does not have a physical presence
What is intangible?
A simple and catchy phrase accompanying a logo or brand that encapsulates a product's appeal and makes it memorable.
What is a slogan?
disease that decreased many hotel businesses economic income
What is Covid-19
7/10 trips made in EU where made in _____
where is their own country?
Egypt is known for its what?
What is its pyramids?
A person, group or organization that has interest or concern in a business or, in this case, in a destination
A business document written to describe the current market position of a business and its marketing strategy for the period covered by the __________.
what is marketing plan
Media sources often make a new ____ to fit a theme of a new product or design.
what is logo?
What does NTO stand for?
what is National Tourist Organization?
This plan will help you look at your event if its realistic, measurable, and time
What is SMART goals.
Many of the characteristics of an effective destination brand focus on the customer. A destination brand must be meaningful to the people who experience it- because they have already visited or they are planning to visit.
What is customer focus?
The whole process of planning for a destination brand launch is an example of the processes involved in marketing and managing a destination brand.
What is marketing and management?
Give three things that the Le Meridien Ile Maurice Resort does? This can be services, items, etc..
what is Car rental, conference rooms, gift shop, babysitting, cash machine, foreign exchange, laundry room, room service, safe deposit boxes/front desk, meeting rooms, spa, pools, restaurants, land activity?
What does DMO stand for
what is destination management organization?
A cheap trip is called
What is a budget trip?
Recognizing the potential of a destination to generate income through tourism and involving the local population in tourism provision contributes to the sustainability of tourism activity.
What is sustainability and responsibility
Very important or necessary to something
D_______ Canada is the national tourism authority for Canada.
New York makes millions selling this brand
I ❤️ New York
what is 1-5 years?
raising awareness of a destination is key to its development and success. Destination marketing is a means for a destination to create a global presence and to contribute to its economic growth.
what is Global and growing?
a term used to describe the key personnel involved in the branding process. These personnel are sometimes also known as the Brand Champions, the Chief Branding Officers or the Directors of Brand Advocacy
Who are Guardians of the brand?
In 2018, Canada welcomed a record ____ million international visitors
what is 21.1
What is the cheapest destination to travel to
where is Thailand?
Many brand logos have various ____ to attract people
what is colors?