Marmalade
What is Marmalade?
A UK car insurance company that targets young drivers and their parents.
What is Fujifilm?
Photography company that specializes in polaroid camera products.
What is Paid Media?
Pay-per-click advertising, branded content, and display ads. Paid media is essential to revenue growth and brand awareness for online businesses.
What is one characteristic of Paid Media?
Low trust or high scale.
He painted the Mona Lisa
Who is Leonardo da Vinci?
Who did Marmalade partner with?
What is Impression?
How many leads were generated in just 12 hours?
12 hours
Who created the PESO Model?
Gini Dietrich
What social media platform has an easy ad campaign builder?
This social media platform is used to send pictures and messages to specific people.
What is Snapchat?
What social media platform did Marmalade want to build a relationship with its younger audience members?
TikTok
How many ads total did Fuji Film create?
What is 12?
Is Paid Media external or internal marketing?
External
What is a benefit of Paid Media ?
Reliable, placement will be gunaranteed
What year was the PESO model founded?
2014
What does CPM stand for?
Cost Per Mile
Who did Fujifilm partner with?
What is Kuno Creative
What are three examples of Paid Media?
Advertisements, Boosted Posts, Sponsered Content, Social Media Ads, and Digital Marketing.
What are the two challenges discussed about Paid Media?
High cost and perception may not be credible.
This literary term is an intentional exaggeration.
What is hyperbole?
What does CPC stand for ?
Cost Per Click
What are three of the intended audiences that Fuji Films was shooting toward?
travel addict, doting parents, social butterfly, beauty fashionista, arty creatives, fun-loving kids and teens
What are three other forms of Paid Media that are not online?
Television, radio, direct mail, and retail.
Paid media is less credible than _____ media.
Earned
This state is the northernmost point of the United States.
What is Alaska?