Basic Search
These are the 3 main search engines
What are Google, Yahoo and Bing?
People do this action from their mobile phones so you can track ad results in terms of length and area code
What are calls?
This is the cornerstone of Paid Search Advertising
What are keywords?
You will use this tool to find the optimal send time for your Audience
What is A/B testing?
These are placeholders for things like email addresses and greetings, where information is populated from the contact database
What are merge fields?
What is Intent?
This is a mobile-specific development in the search world.
What are micromoments?
The 3 fundamental pieces of a PPC Campaign
What are keywords, landing pages and ad copy?
It is a bad idea to mix these two types of campaigns because they have different goals.
What are Search and Display campaigns?
This core piece of legislation that established certain mandatory opt-out practices and requires email senders to clearly identify themselves
What is CAN-SPAM?
This is the key benefit of Search Marketing
What is Relevance?
This will affect your quality score for mobile traffic
What is the responsiveness of the page, whether or not your landing page is mobile optimized?
Navigation on this device must be simple and easy to manage, with larger CTAs and readable font sizes for smaller screens.
What is Mobile?
This is one of the main limitations of ESPs
What is cost?
These are three core pieces of legislation that every email marketer must be familiar with
What are CAN-SPAM, GDPR and CASL?
This is how the brand responds to a user's search and this is where your consumer goes after this response
What are ads and landing pages?
These 2 things are likely to vary with mobile devices so it's important to preview your ad first
What are ad format and shape?
These are the two main account types within Adwords
What are the standard and manager accounts?
This is targeting a previous visitor of your website with a related ad
What is re-marketing?
This opt-in implies that the user must opt in to an email list if they want to access a page or website.
What is conditional opt-in?
These types of keywords are used to cut out unwanted searches, such as low conversation or high cost and bad brand associations
What are negative keywords?
You can use these to spend more or less on paid search ads for different devices
What are bid adjustments?
These are the 3 critical components of an Google ad account.
What are campaigns, ad groups and ads and keywords?
You link these two programs to measure the success of your paid search campaigns
What are Google Ads and Google Analytics?
These are the 5 important parts of an Email Strategy.
What are personalization, segmentation, timing, engagement and analytics?