Paid Search Fundamentals
the acronym for "pay-per-click" advertising, also called SEM.
What is PPC?
This is the country where Hej Marketing is based.
What is Denmark?
This popular AI chatbot is used by Hej Marketing for keyword research and ad copy ideas.
What is ChatGPT?
This Google tool tracks what happens on a website after someone clicks an ad.
What is Google Analytics 4?
This metric measures the percentage of people who click an ad after seeing it.
What is CTR (Click-Through Rate)?
This is the only paid search platform Hej Marketing currently uses.
What is Google Ads?
This automated Google campaign type can advertise across multiple channels at once.
What is Performance Max?
This metric shows how much revenue is earned for every dollar spent on ads.
What is ROAS (Return on Ad Spend)?
This is the average amount an advertiser pays every time someone clicks their ad.
What is CPC (Cost Per Click)?
Hej Marketing was founded in this year.
What is 2023?
Hej Marketing treats Quality Score as this kind of tool, rather than as a goal.
What is a diagnostic tool?
This is the type of client Hej Marketing measures using "cost per qualified lead."
What is a lead-generation client?
This term describes when someone takes the action an advertiser wanted, like a purchase or a form fill.
What is a conversion?
This is the name of Hej Marketing's founder.
Who is Siggi Andersen?
In the podcast, this is the name for ad copy written to appeal to everyone, like repeating the searched keyword
What is "inviting" ad copy?
This is the type of client Hej Marketing measures using ROAS and average order value.
What is an e-commerce client?
This 1–10 Google rating measures how relevant and useful an ad and its landing page are.
What is Quality Score?
How many people work there
5 people
The podcast's Joey Bidner says he optimizes headlines for this metric, not for conversions.
What is CTR (Click-Through Rate)?
This is the one question Hej Marketing always answers before optimizing any campaign.
What is "what is a conversion worth to this client?"?