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Its all in the details...
Can I get a theory up in here?
Shoulda-woulda-coulda
Major no-no's
100
P&G stands for this
What is Procter & Gamble
100
P&G did not honor this theory that supports diffusing news stories before it blows up into a crisis
What is Crisis News Diffusion
100
Pampers should have done this to prevent confusion and loss of trust right away when the new formula was released
Announce new product formula
100
The major issue that involves changing a product without notifying consumers.
What is slipstreaming?
200
P&G awarded complainants this amount of money as compensation for damages from their faulty diaper.
What is $1,000.00
200
P&G could have honored this theory by issuing a response to criticism that seeks to present a compelling, competing account of accusations
What is corporate apologia
200
Pampers should have done this to avoid people receiving different information from the company.
Issue a statement to their customer service and other employees so everyone knows what to say to complaining customers
200
Name 1 action P&G took that involved lack of responsibility
They were defensive and denied accusations
300
August 2008
Pampers began slipstreaming new product when?
300
P&G used this theory to divert attention from the crisis
What is image repair
300
P&G should have done this to make sure that the crisis was investigated without bias.
Enlist a company to investigate that has no relationship with P&G
300
When displays in stores change and products start disappearing from shelves.
What is a 'stealth recall'?
400
May 2010
Parents filed a lawsuit against P&G when?
400
By not announcing the new formula and denying when asked, P&G was also guilty of this theory
What is Situational Crisis comm theory
400
P&G could have done this to directly reference the Facebook backlash
What is responding to parent's posts
500
Traditional diapers are made from this material
What is Sodium Polyacrylate
500
Communicating early about the crisis, acknowledge uncertainty and assure the public. (relates to lessons we learned in class #cheatsheet #lesson6)
Which lesson, that we learned in class, did P&G seriously fail to carry out during the early stages of this crisis?
500
P&G still haven't done this, the only action they have taken is removing the drymax label from the packaging.
Total recall of diapers