Key Terms
A form of promotion in the marketing mix that uses visual and/or audio marketing communications to inform and persuade people to buy a certain good or service
What is advertisements
Myt PLC's head office is located here
What is USA?
A digital representation of a person, character, or brand, often used in virtual environments, gaming, and digital marketing
What is an avatar?
Myt PLC manufactures these kinds of products
What is non-alcoholic beverages?
Refers to an organization's expansion or evolution through mergers, acquisitions, or strategic partnerships with other firms
What is external growth?
An external stakeholder group that exists to influence and persuade organizations and governments to act in a social responsible way.
What is a pressure group?
Myt uses these as part of its promotional strategy
What are social media influencers?
An organization that operates in two or more countries, typically with its headquarters in the country of origin
What is a multinational company (MNC)?
The two health issues linked to sugary drinks
What are diabetes and obesity?
Refers to a series of interconnected business outlets owned or managed by the same company, operating under a common brand
What is a chain (or chain of business)?
An incorporated business organization owned by shareholders, with the shares being traded on a public stock exchange.
What is a publicly held company?
Myt PLC expanded its product line to over 30 drinks in this year
What is 2020?
A growth strategy where a business spreads its risks by expanding into new products and markets, away from its traditional line of business
What is diversification?
Two common ingredients (high in content) in many of Myt’s drinks
What are caffeine and sugar?
Any business organization that is owned by its shareholders, who have limited liability
What is a company (or corporation)?
An elected group of senior executives to represent the interest of its owners (shareholders), providing strategic direction and oversight to ensure the company’s success
What is board of directors?
Myt PLC's first drink
What is root beer?
The process of collecting and processing materials that would otherwise be thrown away as trash and turning them into useful and new products. Recycling is done to minimize the pollution and the waste generated
What is recycling?
Myt PLC is considering entering this kind of market
What is healthy snacks market?
This refers to both physical and non-physical items sold by a business or purchased by a customer
What is a product?
The conscience and commitment of a business organization, with consideration of its actions on different stakeholders, local communities, and the natural environment
What is corporate social responsibility (CSR)?
Myt PLC took over these companies in 2023
What is Lottsa Coffee and Honest Water
The plan of action for an organization to communicate with target markets as well as to inform, persuade, or remind consumers about products or services
What is promotional strategy?
The environmental steps that are being taken by Myt PLC regarding its factories
What is modernizing and making them green?
Substances that can naturally break down and decompose into non-toxic components through biological processes
What is biodegradable?