Identify/State Questions
According to the material below, identify the reason why Gary Marr entered the perfume trade.
Gary Marr entered the perfume trade without the customary sense of romance. In the 1970s, he was playing bass guitar in a band when, in need of some money, he took a job mixing chemicals. He had never heard of a ‘nez*’, but he had a knack for remembering chemicals by their odours, and his employer, a fragrance company, offered to train him to make scents of his own.
*a person whose profession is to create perfume (‘nose’ in French)
(He was) in need of (some) money. (1)
From the material identify the phrase that means "a lot to be done".
The phone comes with virtually no apps, except a radio, ready installed. This may attract those who like to stay out of the mainstream as it avoids the presumption that everyone wants as many apps as possible on their phone. It can be easily linked to apps through search engines to allow users to satisfy their needs. Reviews of the Fairphone are generally favourable, especially with the ethical argument behind it. However, there is still a mountain to climb to get anywhere near as many customers as the market leaders.
a mountain to climb
With reference to the Additional Information, explain why Mrs Mattieu’s statement about the sales figures in the Background is inaccurate. [2]
Background: FunToiZ is a toy manufacturer located in the country of Monorio. Mrs. Mattieu, Managing Director of FunToiZ, tasked the design team to create a new toy for 2- to 4-year-olds (toddlers) as she thought the company had started to be outperformed by its competitors in this particular age range.
Additional Information:
1. FunToiZ is the only toy manufacturer in Monorio not to win the country’s Prize for Innovation in Industry.
2. FunToiZ employs Ms. Shiffrin, a specialist in child psychology and mental development, as a consultant.
3. FunToiZ’s new finance director has just told Mrs. Mattieu that sales across their whole range of toys are falling.
She thought that FunToiZ had started to be outperformed by its competitors in the toddler age range, (1) but the new finance director has just told her that the whole range was struggling financially. (1)
Using your the following mark scheme, score the following response.
Identify one of the two female explorers on the list who have not yet been the first female to achieve an ‘exploration’ first. [1]
Mark Scheme: accept either Emma Svensson or Alyssa Azar (1)
Student response: Namira Salin, Alyssa Azar, Jada Yuan, and emma svensson
0 out of 1 marks
For single-mark questions, only the first attempt is considered. The first response is not correct.
Use the following term in a sentence to illustrate its meaning.
detrimental (harmful, damaging, dangerous, adverse)
Sample response:
Child poverty can have a detrimental impact on behaviour at school, leading to reduced success in education.
Using the material below, identify the reason why Gary Marr’s employer offered to train him to make scents of his own.
Gary Marr entered the perfume trade without the customary sense of romance. In the 1970s, he was playing bass guitar in a band when, in need of some money, he took a job mixing chemicals. He had never heard of a ‘nez*’, but he had a knack for remembering chemicals by their odours, and his employer, a fragrance company, offered to train him to make scents of his own.
*a person whose profession is to create perfume (‘nose’ in French)
(He had a knack of) remembering chemicals by their odours. (1)
From the material identify the phrase that means "plan and make something using guidelines which aim to reduce the impact on the environment".
On the environmental side, Fairphone executives intend to do their bit to reduce the increasing amount of electronic waste that is being created by our throw-away society. The same sustainable design principles have been used in creating Fairphone’s headquarters in Amsterdam. An old industrial building was chosen and in two and a half months the design team in charge carried out their brief to create ‘an open-plan, transparent office emphasizing reused and environmentally friendly materials’. The chief designer describes it as a challenging task as she had a limited time, a limited budget and a limited field of materials to use. ‘Most of the original structural features of the warehouse were left untouched, which created a logical placement of the workspaces by the window for great daylight and views of the city.’
sustainable design principles
Explain which design team member has the most relevant experience of toddlers. [1]
Sophie (22), Junior Designer: She has just joined FunToiZ, straight from an elite international art and design college. She specialised in graphic design, winning a prestigious prize for her innovative and stylish packaging in her final year. Before going to college, Sophie worked as a nanny to three preschool children, drawing on her own experience as the oldest in a family of five.
Nils (36), Design Director: He used to work for a major competitor, but he has been at FunToiZ for five years now. He studied product design at a local university, then obtained a post-graduate degree in design and branding strategy. Two weeks ago, Nils became the proud father of a baby daughter.
(Before going to college,) she had worked as a nanny/worked with three young children/she is the oldest in a family of five. (1)
Sophie has the most recent experience of this particular age group. (1)
Using your understanding of how Cambridge usually treats point values, score the following response.
Explain two disadvantages of the Zandi City Council Masterclasses with Oli Pomerini. [4]
One of the disadvantages of this provider is the source material mainly deals with large and high-end customers, which is an issue because Jini deals with local clients. Another issue is the the distance she would need to travel because Xeroo isn't ideal for public transport links and she is just learning to drive, which is an issue because Zandi is 75km away.
4 out of 4 marks
two clear disadvantages identified and explained
Use the following term in a sentence to illustrate its meaning.
warranted (required, merited, necessary, justified)
Sample response:
The team’s performance in the first half of the match was so poor that a substitution was warranted.
From the material, identify the statement that highlights the economic ‘reach’ of these products.
Perfume is far more present in our lives than is often acknowledged. The substances we use to clean our homes and our bodies are perfumed, as are plant fertilisers and, it is widely speculated, the electronics manufactured by Apple. Airlines, shops and hotels perfume their air, as do cinemas with the artificial scent of popcorn. The fragrance and flavour industry brings in an estimated $30 billion each year. Firmenich claims that its products reach more than half the world’s population every day.
Firmenich claims that its products reach more than half the world’s population (every day). (1)
Explain the meaning of the bolded phrase as it used in the material. You may give the answer in one word or a short phrase.
Recently, I visited Marr at Firmenich’s laboratories in New Jersey. Amongst the buildings is a factory manufacturing all sorts of fragrances, and I was met in the car park by a cloud of scent. It reminded me initially of pine freshener but then seemed to morph into something sweet and rich, perhaps related to strawberry bubble gum. By the time I had reached the entrance, the smell reminded me of a candle shop at Christmas.
(to) change, turn, alter, convert
Regarding the design team, explain which member is likely to help Mrs Mattieu understand her rivals the best. [1]
Sophie (22), Junior Designer: She has just joined FunToiZ, straight from an elite international art and design college. She specialised in graphic design, winning a prestigious prize for her innovative and stylish packaging in her final year.
Arno (55), Senior Designer: He has been working at FunToiZ for 20 years. He was employed by the previous managing director for his superb technological know-how and extensive engineering knowledge, gained whilst working in the automotive industry.
Nils (36), Design Director: He used to work for a major competitor, but he has been at FunToiZ for five years now. He studied product design at a local university, then obtained a post-graduate degree in design and branding strategy
Nils (as he) used to work for a major competitor. (1)
Using your understanding of how Cambridge usually treats point values, score the following response.
Explain two disadvantages of the Zandi City Council Masterclasses with Oli Pomerini. [4]
Theres advantages and disadvantages, but the disadvantages of Zandi City Council master class would have to be. The location of the class and the low capacity accepents.
1 out of 4 marks
The point about 'location' is credited, but lacks development.
The second attempted point, 'lowest class accepents' (sic), is too vague.
Use the following term in a sentence to illustrate its meaning.
mundane (humdrum, dull, everyday, monotonous)
Sample response:
When the same football team won the competition for the seventh time in eight years, their success seemed somewhat mundane.
From the material, identity three pieces of information indicating that it
is a lengthy task to create a perfume. [3]
Companies are constantly adjusting the perfumes in their products. Among the many fragrances Marr was working on when I visited was one I will call Magus, intended for a popular detergent, whose scent was made by a competitor. That scent is, by broad consensus, exceptional. ‘It’s such a good fragrance,’ Marr told me, longingly. A contract for such a fragrance could be worth tens of millions of dollars. Marr’s new fragrance was already the result of years of work, and had been inspired by a scent he had come across a decade earlier.
A week later, Marr and Coria were testing Magus 610 alongside other versions. ‘One here I like a lot,’ said Marr. Coria pointed to a box of towels washed in Magus 610: ‘That’s the one you like? I love it too! I could use it every day on everything.’ Marr turned to me. ‘I know when I smell a good fragrance,’ he said. ‘You just instantly know. It probably happens once every two years.’
Marr’s new fragrance was already the result of years of work. (1)
It had been inspired by a scent he had come across a decade ago. (1)
(Smelling) a good fragrance probably happens once every two years. (1)
From the material identify the phrase that means "general agreement".
Companies are constantly adjusting the perfumes in their products. When a company discovers that a competitor’s scent is out-testing one of their own, they turn to the fragrance houses. They are engaged in a permanent, low-grade perfumery war. Among the many fragrances Marr was working on when I visited was one I will call Magus, intended for a popular detergent, whose scent was made by a competitor. That scent is, by broad consensus, exceptional. ‘It’s such a good fragrance,’ Marr told me, longingly. A contract for such a fragrance could be worth tens of millions of dollars. Marr’s new fragrance was already the result of years of work, and had been inspired by a scent he had come across a decade earlier.
consensus
Regarding the design team, identify two pieces of evidence that show Nils was not working at his best. [2]
Extract from the design team meeting, with Mrs Mattieu in attendance:
Nils: (stifling a yawn) Thanks for coming up with these ideas so quickly. Just glanced at both descriptions. I’d like you to talk me through your designs now.
. . .
Arno: What about you, boss? What’s your idea for something new?
Nils: Er...
Nils stifled a yawn during the meeting. (1)
He had only glanced at both of the descriptions before the meeting. (1)
He was hesitant when Arno asked him what his idea was. (1)
He had had only a few vague thoughts about his design. (1)
Using your understanding of how Cambridge usually treats point values, score the following response.
The term 'early adopter' refers to a person who starts using technology or products as soon as they become available. Give three reasons which you think might motivate someone to be an early adopter. [3]
An individual might be motivated to be an early adopter because they can get access to and learn about new products before anyone else, they can inform others about the quality of the product, and they can share their thoughts and opinions about the product.
2 out of 3 marks
A clear first point about being first to access. A clear second point about informing others about quality, but the attempted third point is repetition, since the notion of sharing 'their thoughts and opinions about the product' is the same idea, hence no third point here.
Use the following term in a sentence to illustrate its meaning.
overdue (late, behind schedule, delayed, awaited)
Sample response:
He worried about facing high late fees because the rent payment on his house was overdue by two weeks.
Identify the two stages required when testing different versions of Magus in the laboratory.
Firmenich’s laundry-testing laboratory resembled an immaculate laundromat, with washing machines droning along white walls. Marr and Miriam Coria, a colleague, stood at a countertop as she handed him a series of plastic boxes, each containing white hand towels laundered with a different version of Magus. Marr brought the towels gently to his nostrils. Coria buried her nose in them. One scent was ‘more sensorial***’, Marr said, another ‘more functional’. To me, the towels smelt like nothing. They moved on to damp cloth, the critical stage for detergents, where scents ‘bloom’. Marr liked the version Magus 61, finding it full-bodied; Coria preferred Magus 60 for its spice. Marr thought it might be possible to get both effects. On his computer, he pulled up the formula for Magus 61 and began making adjustments in a new column titled Magus 610.
***relating to sensation or the senses
(Marr and Coria) smelled white hand towels laundered with them/Marr brought the towels with them gently to his nostrils and Coria buried her nose in the towels. (1)
And
(They moved on) to damp cloth (1)
From the material identify the phrase that means "people quickly replace things once they have broken, with new products rather than have them repaired".
On the environmental side, Fairphone executives intend to do their bit to reduce the increasing amount of electronic waste that is being created by our throw-away society. Made from aluminium and recycled plastic, each one of their phones is meant to last as long as possible: this is achieved through a modular design which can be repaired and upgraded by the owner using the iFixit app on the phone; thus, lengthening a phone’s life. Another environmentally friendly feature is that it comes without a charger because the owner can use any existing micro USB charger that he or she already possesses.
(our) throw-away society
Regarding the design team, identify the reason why it was not surprising that Arno created the Dual-Purpose Racing Car. [1]
Arno (55), Senior Designer: He has been working at FunToiZ for 20 years. He was employed by the previous managing director for his superb technological know-how and extensive engineering knowledge, gained whilst working in the automotive industry.
Arno’s toy: The Dual-Purpose Racing Car will be an inflatable car that can be a paddling pool outdoors and a soft ball pit indoors. Outdoors, the steering wheel will allow toddlers to pretend they are racing round their garden like a Formula 1 racing driver as it will be produced in similar colours to the famous race teams. Its roof will provide shade so toddlers will be protected from the sun and the water will stay refreshingly cool. Indoors, with the addition of soft play balls it can be used dry as a ball pit. Both uses of the car will encourage toddlers to be more active so will strengthen their physical development and promote confidence when in water.
Credit one of the following points.
He had worked in the automotive industry (before FunToiZ)/he had automotive engineering (or technological) knowledge/he is used to manufacturing such items. (1)
He seemed to be well informed about Formula 1 (racing teams). (1)
Using your understanding of how Cambridge usually treats point values, score the following response.
The term 'early adopter' refers to a person who starts using technology or products as soon as they become available. Give three reasons which you think might motivate someone to be an early adopter. [3]
It will give them more knowledge when they get older, It will help them in school, and it will make them a faster learner.
0 out of 3 marks.
These are all assertions and simply general benefits of technology. None of these points apply specifically enough to the benefits of using technology when it is first available.
Use the following term in a sentence to illustrate its meaning.
bustling (animated, lively, dynamic, energetic, busy)
Sample response:
The bustling stagehands looked like a swarm of frantic bees whizzing around the stage set for the forthcoming ballet.