Recognizing Opportunity
What is the dying market in The Paperboy's Fable?
The newspaper.
Who did Ty talk to at the drugstore?
Chelsea.
What holiday party did Ty throw for his customers?
A Halloween party.
When is Ty planning to do his new customers landscaping?
After school or on the weekends.
Who would help with company while Ty is away?
Steve.
Why does the old paper boy want to quit?
It's a dying market and he isn't making money.
Why does the quality and value of your business matter?
To keep customers coming back happy.
Who showed up with extra candy for Ty?
His mom.
What did Ty name his new landscaping business?
Ty's Trees and Things.
When did Steve come up to Ty offering his help with the business?
At lunch when he fell asleep.
Why did Ty need to save money for?
To save for college.
How did Ty add value to his business for free?
He cleaned gutters for his customers.
Why was is so important for Ty to make sure every customer's paper was in a red bag?
To keep his quality consistent.
What is one thing Ty bought for his landscaping business?
Leaf bags, tool kit, three wheel bike cart, Retro Shredder Lawn Mower, Rake-U-Later, Hedge Clippers, Tool belt, Trash Bags
When Ty first started the business why didn't he want anybody's help?
He didn't want to split the profits.
What is the name of the newspaper company in the story?
Sunnydale Sentinel.
What candy was making people want to come into the store where Chelsea worked?
Peppermints.
Why did she invite people to the Halloween party who weren't his customers?
To try and get them to subscribe to the paper.
What does Scaling for Growth mean?
Adapt new ideas to your current business.
What color were the Ty's Trees and Things shirts, caps, and stickers?
They were yellow.
Where was Ty originally going to work during the summer?
The movie theater.
Why was Chelsea concerned about Ty buying extra things for his customers?
When his business grows he won't be able to continue to do extras.
What did Ty use instead of red bags for his papers when he ran out?
Freezer Bags.
What is diversification?
Having a range of options, services, or tools.
Why is having another person so helpful for Ty's business?
He isn't tired and now they can do double or triple as many jobs than before.