Administration
What are admin, marketing user, sales manager, and sales?
Integrates with Salesforce Web-to-Lead forms
What are Form Handlers?
https://help.salesforce.com/s/articleView?id=sf.pardot_forms_versus_form_handlers.htm&type=5
Allow you to automate directly from a marketing asset, such as a form, file, or email send and fires each and every time a prospect takes action
What is a completion action?
Used to track HTML email opens
What is a a tracking pixel?
https://help.salesforce.com/s/articleView?id=sf.pardot_emails_open_tracking.htm&type=5
Monday- Friday from 10 AM to 4 PM
What are business hours?
Deleted permanently and don't appear in the recycle bin.
What are opportunity and prospect account custom fields, tags, and content files?
https://help.salesforce.com/s/articleView?id=sf.pardot_admin_recycle_bin.htm&type=5
Integrates with Pardot Landing Pages and provides progressive profiling
What are Pardot Forms?
Created based on criteria and updates as prospects meet or fail to meet the criteria.
Asset that needs to be created first in order for a user to send a prospect a one-to-one email.
What is an Email Template?
https://help.salesforce.com/s/articleView?id=sf.pardot_templates_vs_emails.htm&type=5
Can have up to ____ scheduled and active repeating programs at a time.
What is 10?
For a prospect to sync to Salesforce, the prospect record must meet the prerequisites and then an activity must trigger the sync.
What Causes a Prospect to Sync from Account Engagement to Salesforce?
An invisible field that your prospects can’t see, but Bots can
What is the Honeypot Technique? https://help.salesforce.com/s/articleView?id=sf.pardot_forms_bot_protection.htm&type=5
Allows prospects to be assigned to the list from a CRM
What is CRM Visible List?
In business-to business marketing, anything below 10% is considered....
What is a good bounce rate?
Types of steps available in engagement programs
What are triggers, rules, and actions?
Will not update/sync with Pardot
What is a formula field?
Shows how each test version of a landing page performed and which one is the winner, and includes the page URL, page name, views, and conversions.
What is a Multivariate Test Report?
https://help.salesforce.com/s/articleView?id=sf.pardot_reporting_landing_page_parent.htm&type=5
Tracks social media posts clicks
What is Custom Redirects?
Main components of an email template
What are building, testing, and sending?
When a step is ____, prospects will automatically move to the next step.
What is deleted?
Prospect activities that cause prospect records to queue for syncing
What are form submission, form handler submission, landing page submission, and unsubscribe?
Setting that allows prospects to receive multiple autoresponders from a form.
What is Disable Visitor Activity throttling and send autoresponder emails after every submission?
salesforce
Pardot matches the most specific page action first. If a page action for a specific URL doesn’t exist, we match _______.
The percentage of visitors who click on links contained in emails delivered (sent minus bounces) to them. Ideal avg is more than 2%
What is Total CTR (click-through-rate)?
Pardot editions that allow up to 200 engagement programs to run at one time.
What are Advanced and Premium edition?