Lead Management
What is needed in order to track visitor and prospect activity on a web page?
A) Set up the Salesforce connector.
B) Verify your email sending domain.
C) Pardot tracking code embedded in the web pages's HTML.
C) Pardot tracking code embedded in the web page's HTML.
By default, what record types does Pardot sync with in Salesforce.
A) Prospects, Campaigns, and Campaign Members
B) Prospects, Accounts, Contacts, and Opportunities
C) Prospects, Campaigns, and Accounts
D) None of the above
B) Prospects, Accounts, Contacts, and Opportunities
What happens when you delete a prospect?
A) It goes into The Recycle Bin
B) It goes into The Trash in Salesforce
C) It goes into a Deleted Prospects Folder
A) The Recycle Bin
What is the difference between a static list and a dynamic list?
Static lists have to be manually updated.
Dynamic lists are automatically updated based on rule criteria that you set.
What is a Pardot campaign?
It is a prospect's first touch campaign that they interact with.
True or False: Automation rules are not retroactive.
False! They ARE retroactive, meaning when ran, they will affect all prospects in the system that match the criteria.
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A Salesforce field name.
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
Domain Management
What is the difference between unique clicks and total clicks in a Pardot email report?
Unique clicks tracks the number a link is clicked in the email the first time.
Total clicks tracks the total number a link is clicked in the email (including repeats).
True or False: Completion actions on a Pardot form are retroactive.
False!
Completion actions on a Pardot form only affect prospects that submit the form moving forward.
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
Implement scoring and grading
True or False: Prospects in Pardot can be leads or contacts in Salesforce.
True! Pardot does not differentiate between leads or contacts, they are all prospects.
Where can you find the Email Usage for your account?
Classic - Admin Overview
Lightning - Pardot Settings, Usage and Limits
How long does it take an engagement program to start after unpausing it?
About an hour
If a prospect visits a Pardot tracked web page, clicks on a custom redirect, and then completes a form. What is the Pardot campaign of this prospect?
Website Tracking
Viewing your pricing page is considered a valuable buying signal. You would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
Create a Page Action set to tag prospects as having viewed it and then add them to a list.
Where can you find prospects that have an error when trying to sync to Salesforce?
Lightning: Pardot Settings, Connector, Salesforce connector, Sync Error Queue
Classic: Admin, Connectors, Salesforce connector, Sync Error Queue
*Remember, prospects stuck in the sync error queue, could be holding up leads getting passed over to sales in Salesforce, so be sure to keep on top on of this!
Administrator, Marketing, Sales, and Sales Manager
An engagement program has the "Customers" recipient list and the "Partners" suppression list added in the program's setup. If a prospect is on both lists, what should you expect to happen?
The prospect will not receive an emails, because the designated suppression list for that engagement program will take dominance over the recipient list.
You are at a trade show and want to tag everyone that comes to your booth with that campaign using a form on the same computer. What feature should be enabled on this Pardot form?
Kiosk/Data Entry Mode
You want to make sure that moving forward, every time a form is submitted, a custom field is updated. What automation tool should you use?
Completion Action
What are the prospect activities that cause a prospect record to queue for syncing from Pardot to Salesforce?
Which three user role security limits can be added to an individual user account?
1. Max number of prospects the user can export
2. Max number of emails the user can send
3. Max number of records a user can import
How are prospects that have started a wait step impacted when an entire engagement program is paused?
They will not continue to progress through the wait step, they freeze in place, once the program is resumed, then they will pick up in the wait step where they left off.
On a Pardot campaign report, you want to know the dollar amount generated subtracted by the cost of the campaign.
Should you look at the Revenue or ROI column?
The Revenue column, an way easy to differentiate the two is, Revenue is the dollar amount where ROI is the percentage.
Revenue is the difference of the overall dollar amount generated subtracted by the cost of the campaign. ROI is the percentage of revenue generated from the cost of the campaign.