Role & Responsibilities
Skills & Tools
Success & Metrics
Partnership/Random
100
What does a partnership marketing manager do?
Builds and manages marketing collaborations with external partners.
100
Do they do content creation?
yes, usually coordination or strategy type content to connect with the target audience
100
How do they measure success?
partnership performance vs. goals
100
How do they find partners?
outreach, networking, inbound interest, referrals
200
What's their main goal?
Creates brand awareness and revenue through partnerships with other companies.
200
Are design skills needed?
it is helpful but not required.
200
What KPIs do they track?
Leads, revenue, engagement, impressions, return on investments (ROI)
200
What is their average annual salary?
In Ontario it ranges from $82,133 to $133,500
300
Are they strategic or tactical?
Both
300
What analytics tools are helpful?
Google Analytics, Looker, Tableau
300
How do they communicate results?
reports, presentations, dashboards
300
What makes a good partner?
aligned audience, mutual value, clear goals
400
What is the hardest part of the job?
Managing the expectations and alignment of partners.
400
What software is used?
CRM tools, project management apps, analytics platforms
400
What motivates someone in this role?
collaboration, growth, impact, building relationships
400
Do they deal with influencers?
Yes, especially if it is for a brand partnership
e.g) Auston Matthews is brought in to endorse Nike
500
What's a typical day like?
Meetings, partner calls, campaign planning, reporting.
500
What skills are needed?
negotiation, communication, project management and strategy
500
How do they handle underperforming partnerships?
Analyze, adjust, or terminate the partnership
500
What industries hire partnership marketing managers?
tech, retail, finance, travel, media