He had a lot of passion for healthy eating; so when he tried them in California juice bars, he loved them.
100
Why did he start production in the UK?
He found a factory site in Nottingham where he could produce and reduce expenses.
200
When did Harry Cragaoe and Patrick Folkes found PJ smoothies?
They founded PJ smoothies in 1994.
200
Why did he decide to sell smoothies in the UK?
There were not natural juices in the UK. There were only cartons of apple or orange juice.
200
What was PJ's smoothies market share?
It used to control just under 50% of the market.
300
How long did Cragoe and Folkes import smoothies from America?
They imported Smoothies from America from 1994 until 1996, when he decided to set up production in Britain.
300
How did he finance the new business?
He sold his flat, car, and investments to fly back to California. He bought a box of merchandise to later persuade his friend, Patrick Folkes, to join the enterprise.
300
Does Harry Cragoe think it is possible to run a business when you do not enjoy it?
No, he doesn't. He thinks that you must feel really passionate about what you're doing.