COMPANY
OPERATIONS
OPERATIONS
This is where Patagonia sells their products.
What is ONLINE, IN PERSON, or VIA RETAIL?
(anything along those lines)
These are the products that Patagonia generally sells.
What is OUTDOOR CLOTHING AND EQUIPMENT?
Patagonia sells its wares with this sort of pricing strategy.
What is PREMIUM?
ENGAGEMENT is Patagonia's main goal with these three social media platforms.
What are INSTAGRAM, TIKTOK, and X (TWITTER)?
Someone who hikes on weekends, cares about climate change, and prefers to buy less—but better—clothing, are qualities of Patagonia's target ________.
What is a CUSTOMER?
HIGH QUALITY and ENVIRONMENTAL RESPONSIBILITY are part of the ______ _____ ___________ of Patagonia.
What is the UNIQUE VALUE PROPOSITION?
When selling its products, Patagonia typically interacts with its buyers in a BUSINESS TO ________ fashion, typically on a global scale.
What is a CONSUMER?
RETAIL, COMPANY OWNED, and ONLINE stores are all examples of Patagonia's _____ strategy.
What is PLACE?
PURPOSE, AUTHENTICITY, and ENVIRONMENTAL ACTIVISM are part of the key _______ that Patagonia wants to communicate about its brand to customers.
What is a MESSAGE?
TRIX – from Portland, OR; 24 years old; upper- middle-class, works at a sustainable tech company in Boston; volunteers at the animal shelter and goes hiking on weekends; values low consumption of goods and supports Patagonia for their high-quality, lasting products.
TANNER – La Vida trip leader for Gordon College; 26 years old; spends most days in the Adirondacks hiking, planning trips, and exploring the mountains; middle class.
Trix and Tanner would both be examples of Patagonia _____ ________.
What are BUYER PERSONAS?
This is how Patagonia uses its salespeople.
What is to PROVIDE EDUCATION and QUALITY CUSTOMER EXPERIENCE?
(anything along those lines)
The promise that Patagonia makes to its customers regarding their "repair, reuse, recycle" mantra for their apparel.
What is ENVIRONMENTAL SUSTAINABILITY?
DIRECT-TO-CONSUMER and WHOLESALE is a hybrid model example of how Patagonia employs this sort of strategy.
What is CHANNEL?
Patagonia does not focus on selling or promoting their products on social media; instead they focus on promoting their company's primary _______.
What is a MISSION/GOAL?
Patagonia successfully launched this women's fishing product, which was praised for expanding Patagonia's product range with eco-friendly materials.
What are FLY-FISHING WADERS?
STORYTELLING, MINIMALISTIC LAYOUTS, and EDUCATIONAL CONTENT are how Patagonia makes their _______ effective.
What is a WEBSITE?
These are some of the benefits of buying products from Patagonia.
What are QUALITY, DURABILITY, and FUNCTIONALITY?
(anything along those lines)
STORYTELLING, MINIMALISM, and ENVIRONMENTAL CAMPAIGNS are examples of Patagonia's _________ strategy.
What is PROMOTION?
DON'T BUY THIS JACKET and BUY LESS, DEMAND MORE are two of Patagonia's ads that focus less on customer consumption and more on this main environmental goal.
What is SUSTAINABILITY?
DEMOGRAPHICS (ages 18–45, mid-to-high income, college-educated, often urban or suburban) and PSYCHOGRAPHICS (people who care about sustainability, love the outdoors, and want their purchases to reflect their values) are both generalized groups of customers most likely to buy Patagonia products; also known as Patagonia's ______ ______.
What is a TARGET MARKET?
These are some of Patagonia's corporate social responsibility (CSR) efforts.
What are RECYCLING, CARBON NEUTRALITY, and FAIR TRADE CERTIFICATION?
(anything along those lines)
These qualities are what make Patagonia different than its competitors, COLUMBIA and THE NORTH FACE (there are five answers. You can get 100 points for each answer you get right).
What are QUALITY, BRAND LOYALTY, ENVIRONMENTAL CREDIBILITY, SUSTAINABILITY, and SELECTIVE DISTRIBUTION?
(anything along those lines)
Customers are willing to pay more for Patagonia's wares because of this sort of pricing model.
What is VALUE-BASED?
These four keywords can often be used to describe Patagonia, and often help with Patagonia's organic search results.
What are SUSTAINABILE, QUALITY, OUTDOOR, and APPAREL?
Patagonia tailors messages for different segments—outdoor athletes, eco-conscious consumers, and urban adventurers. This idea is also known as this sort of marketing strategy.
What is DIFFERENTIATED?