History of Patagonia
Before making clothing, Yvon Chouinard taught himself this craft to produce climbing gear.
What is Blacksmithing?
True or False: Patagonia is a publicly-traded company.
False
Patagonia’s gear is made for these people who climb, hike and surf.
Who are outdoor enthusiasts?
Patagonia’s famous ad told shoppers not to buy this.
What is a jacket?
Patagonia fixed nearly 175,000 of these in fiscal 2025.
What are products?
Yvon Chouinard partnered with this climber to found Chouinard Equipment in 1965.
Who is Tom Frost?
In this year, Patagonia transferred ownership to the Patagonia Purpose Trust and Holdfast Collective.
What is 2022?
These two brands also make premium outdoor gear for hitting the trails or slopes.
What are Arc’teryx and The North Face?
After the ad, sales climbed by this much in nine months.
What is 30 per cent?
Patagonia reported more than 182,000 metric tons of these in fiscal 2025.
What are greenhouse gas emissions?
In this country, Yvon Chouinard bought a rugby shirt that inspired Patagonia’s move into clothing.
What is Scotland?
This nonprofit owns 98 per cent of Patagonia’s stock and receives profits not reinvested in the business.
What is the Holdfast Collective?
Need outdoor gear at a wider range of prices? This brand is one of Patagonia’s rivals.
What is Columbia?
Patagonia paused paid ads on these two social media platforms over concerns about hate speech and misinformation.
What are Facebook and Instagram?
Patagonia’s emissions went up by this much from the previous year.
What is 2 per cent?
Yvon Chouinard’s trip to South America inspired him to design clothing for this reason
What is to withstand unpredictable conditions?
Patagonia’s ownership structure keeps the company privately held while directing remaining profits toward this cause.
What is environmental protection?
This colourful outdoor brand sells backpacks and puts social impact in its brand identity.
What is Cotopaxi?
Patagonia stopped offering this service to companies, partly because permanent logos made clothes harder to reuse.
What is corporate branding?
About this share of Patagonia’s products still lacked an end-of-life solution.
What is 85 per cent?
Before Patagonia began selling clothing, Yvon Chouinard made these two tools for climbers.
What are pitons and carabiners?
This entity protects Patagonia’s mission and approves key decisions, including board membership and changes to the company’s purpose.
What is the Patagonia Purpose Trust?
They might never climb a mountain, but they still wear Patagonia’s casual styles.
Who are everyday wearers?
Patagonia wants shoppers to do less of this, even though the company needs sales to fund its mission.
What is buying?
Patagonia needs to cut emissions by about this much each year to reach its 2040 net-zero goal.
What is 10 per cent?