Founding Patagonia
Who founded Patagonia?
Yvon Chouinard
How much more did Patagonia pay for cotton in 1996 than it paid in 1995?
300% more
What was the goal of the Common Threads program?
To encourage customers to fix damaged clothing.
The "Don't Buy This Jacket" campaign was featured in what magazine?
New York Times
A clothing brand, EcoThreads, starts using 10% more recycled fabric in its best-selling t-shirts, reducing water and energy usage while keeping the same design and target market.
Incremental Innovation
What sport/activity was Patagonia's founder well known for during the 1960s?
Rock Climbing
Patagonia had 91 styles in 1995, but due to the increased cost of cotton, cut the number of styles from 91 to how many?
66
What year did Patagonia launch its Common Threads program?
2005
What year was the "Don't Buy This Jacket" campaign ran?
2011
A new company, SolarCharge, creates a solar-powered smartphone that eliminates the need for electrical charging, challenging major phone manufacturers.
Disruptive Innovation
When was Patagonia founded?
1973
Chemicals in traditional cotton were causing higher rates of what in humans and animals?
Cancer and defects
What was the secondary goal of the Common Threads program?
Customers could sell clothing second-hand.
What happened to sales as a result of the campaign?
A furniture company, GreenFrame, repurposes old shipping containers into modular homes, applying existing materials in a new way to address housing shortages.
Architectural Innovation
Chouinard happened upon the clothing industry after reselling shirts he had purchased on a trip to where?
Scotland
Jill Dumain said "Anybody in the environmental field knows, if you aren't talking about _____ _____ you're not telling the whole story."
What's wrong
What company did Patagonia partner with where customers could sell their clothing second hand?
eBay
The National Retail Foundation expected approximately what percent of the US population to visit stores over the Thanksgiving Weekend?
45%
A biotech startup, BioGrow, invents a plant-based plastic alternative that fully decomposes within 30 days, creating an entirely new market for biodegradable packaging.
Radical Innovation
What made Patagonia's eventual founder abandon his profitable piton business in favor of environmentally friendly ventures?
He realized the permanent damage that was done to mountain faces.
How many gallons of water does it take to grow the cotton to make a t-shirt?
185 gallons
Patagonia payed the shipping costs for garments that were beyond repair and repurposed them. How many tons of clothing has Patagonia recycled by doing this?
82 tons
How much water was required to make the R2 Jacket shown in the "Don't Buy This Jacket" campaign?
135 liters of water
A transportation company, HyperWind, develops a completely new high-speed train powered solely by wind energy, revolutionizing mass transit and creating a new standard for sustainable travel.
Radical Innovation