Metric Definitions
Optimization Cadence
Documentation
Vendor Reps
KPIs
100

CPC

Cost/Clicks

100

SQR

Daily

100

Recent Optimizations

Optimization Log

100

LinkedIn

Zina and Chin

100

Brand Awareness Traffic

Cost per Page View

200

CTR

clicks/impressions

200

Account Audit

Quarterly
200

Recent Budget Changes

Budget Tracker Change Log

200

Google

Angie, Ashley, Grant, Dina

200

LinkedIn Consideration

MQL/CP MQL

300

CPA

Cost/Conversion

300

Search Ad Group Performance

Bi-Weekly

300

Tactical Media Plan

Creative Database

300

Amazon

Jaclyn, Marissa

300

Lead Gen

VOSMR/CP VOSMR

400

VOSMR

valid meeting request from a company with 66+ employees

400

Paid Social Creative Performance

Weekly

400

Build Instructions

Master Build Map

400

Meta

None 

400

Sponsored Email

Hot Leads, New to Insite Rate

500
Paid Search Available Impressions

Impressions/Impression Share

500

Domain Pulls

Monthly

500
Recent Changes (In Platform)

Change History

500
Microsoft

Ryan

500

CTV

CPM, Engaged Site Visits