Buyer Personas
Approves the budget and panics if spend goes rogue.
Who is the CFO?
You just approved the budget… but the expense already cleared.
What is reactive spend control?
The marketing team orders $5,000 worth of software… before you even see the request.
What is uncontrolled or out-of-policy spend?
CFO: “We can’t lose our bank relationship - we’ve had it for 15 years.”
Totally - and you don’t have to. Payhawk connects directly to your existing bank cards, so there’s no migration, no disruption.
You see transactions instantly.
What is real-time visibility?
Checks every invoice and wonders why manual reconciliation still exists in 2025.
Who is the Financial Controller?
Reports take days to pull, and everyone wants them yesterday.
What is manual expense reporting?
You want to block vendors who don’t comply with policy before the card is charged.
What are spend controls?
Controller: “We’re too busy to onboard another system.”
Makes sense - that’s why setup takes days, not weeks. You can go live without changing your workflows.
Spend rules that stop rogue purchases automatically.
What is spend control?
Keeps the accounts payable team from drowning in paper.
Who is the AP Lead or Accounting Manager?
Employees keep asking for corporate cards “yesterday.”
What is lack of card flexibility?
Need a card for a contractor that disappears when the project ends.
What are instant virtual cards?
Accounting Manager: “Another login? My team will revolt.”
Fair! Payhawk replaces multiple tools with one login for cards, expenses, and approvals - fewer tabs, less chaos.
Cards for projects, contractors, or subscriptions that self-destruct when done.
What are virtual cards?
Trains the team to follow policies but still finds rogue subscriptions.
Who is the Head of Accounting?
You can see the expense… eventually… maybe… in three days?
What is delayed visibility?
Don’t want to disrupt your bank program, but want more control.
What card-linking and advanced spend controls?
AP Lead: “We already have cards - why do we need more?”
You actually don’t need new ones - Payhawk supercharges your existing cards with real-time visibility and policy controls.
Use your existing bank cards, but get full automation and control.
What is Payhawk Link & Control?
Haggles over vendor contracts and dreams of a magical automated approval system.
Who is the Head of Procurement?
Reconciling a month’s expenses feels like running a marathon in a maze.
What is manual reconciliation chaos?
Need automation that actually reduces work, not just moves it around.
What is automated (unified) spend management?
Procurement: “If approvals get tighter, we’ll slow down vendor payments.”
That’s the opposite of what happens - approvals are automated, so you get control without slowing anything down.
Combines visibility, automation, and control in one magical dashboard.
What is Payhawk’s unified spend management platform?