Balanced Scorecard
Primacy and Retention
Book of Business P&L
Secured Lending
Small Business Lending
100
What are components of the balanced scorecard? 

Revenue, Consumer HH's, Preferred and SB HH's, Lending, Primacy, Retention, One Bank 

100
What are the weighers in your SC for Primacy and Retention? 

10% each

100

How does the bank make money? 

Deposits and Loans 

100

What is the minimum line amount and max line amount that we can do a secured credit card for? 

$300-$5000

100
How much can we lend to a business without asking for financials? 

100k 

200
Which category is the highest weigher in your scorecard?

Revenue- 25% 

200
If one owner of a joint acct opens MyAdvance, will it count for just one owner or both? 

Both!

200

How many revenue credits do you get for a Merchant referral? 

$3000 

200

What is a tool that could be used for every credit building/rebuilding conversation?

Empower you- Boost your credit score empowerment sheet

200

How long does a business need to be a registered business for us to consider for lending? 

Minimum 18 months 

300

What product has the highest spread of Revenue? And what is the percentage? 

Consumer Credit Cards - 6.50%

300

What is the weigher for Direct Deposit, Digital Banking and Other solutions? 

D.D.- 40% 

Digital Banking- 30% 

Other Solutions- 30% 

300
How many revenue credits do you get for a HELOC in Q1? 

$500 

300

What are the secured products that Fifth Third offers for credit building?

Secured Credit cards, Secured Personal loans and Secured Flexlines.

300

What qualifications will a business need for a Simply Business Credit Card application? 

Have 90 day deposit relationship 

In Business for 2 years  

400

How does operations impact your I-comp and performance? 

Can disqualify you from I-comp if below 97% rolling 12 month score. 

Could be placed in a performance improvement plan. 

400
What is the targeted goal for each category? Direct Deposit, Digital Banking, Other Solutions

 Direct Deposit-43%

 Digital Banking-80%

 Other Solutions- 12%

400

How many revenue credits is a Private Bank referral? 

$15,000

400
What is the minimum/max line amount for online application requests for secured credit cards?

$300

400
What is the max percentage that we will lend to a business customer based of revenue? 

20%

500

What was the new change for 2025 in balanced scorecard?

Consumer loans went up to 20% and P&R went down to 10% and 10%

500

What are considered other solutions? 

*Certificate of Deposit

*Consumer Loan 

• Mortgage 

• Consumer Credit Card (activated) 

• ID Alert 

• MyAdvance (MAV)

500

If a client that is not your book and opens a brokage acct will you receive the revenue credit for it? 

No

500

Who is a good candidate for secured lending.

*Clients wanting to rebuild credit 

*Clients who do not have any credit 

*Business clients that have been denied for bus lending due to credit. 

*Clients that need multiple trade lines for example home purchase.

500
Does a customer have to have a business depository acct open at application of BLOC?  

No- But will need it once approved in order to fund and approve.