Marketing Research
Which food is known to be the most stolen in the world?
Cheese
The advantage of using secondary research is data already exists, saving time, effort, and money.
True or False?
True
Which type of behavior do consumers exhibit by regularly purchasing products because they are satisfied with the performance of the product?
Brand Loyalty
B2B sellers rarely have long-term relationships with buyers - true or false?
False
Viral marketing relies on the use of the Internet to spread information to consumers - True or False?
True
When gathering opinions about consumer decisions, what type of research tool could be utilized online, by telephone, or face-to-face?
Surveys
What is the difference between emotional motives and rational motives?
Answers may vary
Logical evaluation of product attributes vs. nonobjective factors
What is the color of the most poisonous frog in the world?
Yellow
When attempting to market a domestic product in an international market, what typically has to happen?
Redesign the product
What type of marketing relies on the Internet to spread information like a “virus” from person to person about products and ideas
Viral Marketing
Which type of market research involves watching consumers and recording their behavior using tools such as camera feeds and computer recordings?
Observation
Would I rather live in an Olive Garden the rest of my life or have no legs?
Have no legs
Which of the following is the study of the decision process by which customers come to purchase and consume products?
Consumer Behavior
Before products reach consumers, which market, consisting of wholesalers and retailers, do products pass through?
Reseller markets
Which of the following do firms use to enhance public relations and branding while stimulating chatter about a product within a target market?
Corporate Blogs
Which tool is used for gaining decision-making information identifies what customers want and how to fulfill those wants?
Public Relations
What is an evoked set (consideration set)?
group of products consumers will consider buying as a result of information search
What are the five steps in the consumer buying process?
2. Information Seeking
3. Evaluation of Alternatives
4. Purchase Decision
5. Post-purchase evaluation
Who is the all-time leading NBA scorer?
LeBron James
Which of the following is used to build social relationship between users of a good or service?
Social networking media
Lester is an intern in the marketing department of a national pizza company. His manager has asked him to determine how franchise store owners might feel about a potential new product, but current data does not exist. Which of the following types of data will Lester have to use for his project?
Primary
What are the five steps in the marketing research process?
Study the current situation
Select a research method
Collect data
Analyze the data
Prepare a report
What were the 4 influences on consumer behavior?
Psychological
Personal
Social
Cultural
YumYum Cookies buys ingredients needed to make their cookies from other local companies. Which of the following describes the type of market that YumYum is a part of when they buy the ingredients from others and use them to make cookies for resale?
Industrial
Mickey Mouse almost went by a different name. What was it?
Mortimer Mouse