Advertising Media
Advertising Techniques
Advertising Types
Market Research 1
Market Research 2
100
What type of advertising media do Television and Radio fall under?
Broadcast Advertising
100
What advertising technique is this?
Celebrity Endorsement
100
Used to show the differences in their product compared to the
Comparative Advertising
100
Data that is observed or collected first-hand specifically for the research purpose
Primary Data
100
Collecting data through mail, telephone, online, or social networks with a pre-created questionnaire.
Survey
200
List 3 examples of outdoor advertising
Billboards, Banners, Bus Stops, Car Wraps
200
What advertising technique focuses on how a product can help with something the consumer worries about?
Fear
200
Used to support a particular cause or message
Advocacy Advertising
200
Responding to questions verbally, usually more open-ended questions than a survey, provides more in-depth information, often one-on-one or in small groups.
Interview
200
Using social media hashtags, analytics, and conversations to gather information that can be used to make business decisions.
Social Media Monitoring
300
What advertising media would be BEST for a fast-food restaurant wanting to reach travelers seeking convenience while on the go?
Billboard
300
What type of advertising technique is when a past customer explains how the product worked for them?
Testimonial
300
Used to build a company’s image rather than a specific product
Institutional Advertising
300
Three things the moderator is responsible for in a Focus Group
Ask Questions, Record Findings, Keep Group Focused, etc.
300
Data collected for another purpose other than the research project, it may involve internal or external sources. Such as databases, research reports, sales reports, or government publications.
Secondary Data
400
How is mobile advertising different than Internet advertising?
Mobile advertising uses a device such as a smartphone and may be present within apps or text messaging. Internet advertising uses a web browser. The format may vary from mobile to Internet advertising.
400
What advertising technique is this?
Prizes, Sweepstakes, Giveaways
400
Highlights the key features that make their product stand out from others
Competitive Advertising
400
Watching and reporting how consumers interact in a real-life setting.
Observation
400
A study in which a small group of people is interviewed informally and a moderator observes interactions.
Focus Group
500
List the Four categories of Advertising Media
Print, Outdoor, Broadcast, Digital
500
List 5 Advertising Techniques we discussed in class
Association, Call to Action, Claim, Humor, Hype, Must-have, Fear, (Prizes, Sweepstakes, or Giveaways), Repetition, Sales and Price, Sense Appeal, Special Ingredients , Testimonials, Celebrity Endorsements
500
List 3 of the 6 types of advertising you researched in class
institutional advertising, advocacy advertising, product advertising, pioneer advertising, competitive advertising, comparative advertising
500
List the Steps of the market research process in the correct order (5 steps)
Identify the Problem, Develop the Research Plan, Collect Data, Interpret and Analyze the Data, Make Recommendations
500
A small group of customers who are brought together to serve as sounding boards for new product ideas and to offer other insights.
Customer Advisory Board