Chapter 10 Part I
Advertising is defined as paid, non-personal promotion of products through media like this, this or this.
What are TV, Radio, Online?
Distribution is defined as the process of making a product or service available to consumers through various this.
What are Channels?
Assets is defined as resources owned by a business that have this, such as cash, inventory, and equipment.
What is Value?
Tax is defined as this financial charge imposed by governments on individuals or businesses.
What is Mandatory?
Core Values is defined as fundamental this and guiding principles that shape a company's culture and decision-making.
What are Beliefs?
Perishable is defined as a characteristic of services meaning they cannot be stored or this for later use.
What is Saved?
Marketing Strategy is defined as a plan that identifies target markets and outlines how to this and this them effectively.
What is Reach and Serve?
Liabilities is defined as financial obligations or this a business owes to others.
What are Debts?
Money Management is defined as the process of this, this, this, and this spending to meet financial goals.
What are Budgeting, Saving, Investing, Controlling?
Bank Reconciliation is defined as the process of matching your this register with this statement to find and correct discrepancies.
What is Check and Bank?
Inseparable is defined as a characteristic of this meaning production and consumption happen simultaneously.
What is Services?
Intangible is defined as something that cannot be this or this, like services or experiences.
What is Touched and Seen?
Start-up Budget is defined as a detailed this of initial costs needed to start a business.
What is Forecast?
What is Long-Term?
Credit Bureau is defined as an agency that does this and this credit information on individuals and businesses.
What is Collects and Reports?
Marketing Mix is defined as the combination of product, price, place (distribution), and this used to market a product.
What is Promotion?
Marketing is defined as the activities and processes for creating, communicating, and exchanging this that have value for customers.
What are Offerings?
Budget Variance is defined as the difference between this amounts and actual spending or income.
Expenses are defined as the costs incurred in operating this, such as rent, salaries, and supplies.
What is Business?
Annual Percentage Rate (APR) is defined as the yearly cost of credit, including this and this, expressed as a percentage.
What are Interest and Fees?
Product is defined as a tangible good or intangible service offered to satisfy consumer this.
What are Needs?
Business Consumers is defined as organizations or companies that buy goods or services for use in this, this or this.
What is Production, Resale and Operations?
What are Assets and Liabilities?
Revenue is defined as the total this generated from sales and goods or services before expenses.
What is Income?
Bankruptcy is defined as a legal process allowing individuals and businesses to do this or repay debts under court protection when unable to pay.
What is Eliminate?
Price is defined as the amount of money customers pay to acquire a this or this.
What are Product or Service?
Channel of Distribution is defined as the path through which goods and services travel from producers to this group.
What are Consumers?
Financial Performance Ratios is defined as this used to evaluate a company's financial health, such as profitability and liquidity ratios.
What are Metrics?
Financial Plan is defined as this type of strategy for managing finances to meet long-term goals.
What are Comprehensive?
Promissory Note is defined as a written this to repay a specified sum of money under agreed terms.
What is Promise?
Buying Motives is defined as the reasons or this behind a consumer's purchasing decisions, such as needs, desires, or emotions.
Merchandising is defined as activities that promote the sale of products at retail, including this and this.
What are Display and Packaging?
Personal Assets is defined as items of value owned by an individual, such as this, this, and this.
What are Cash, Property and Investments?
Cash Flow Statement is defined as a report showing the this and this of cash over a specific period.
Formal Influence is defined as this derived from an official position or role within an organization.
What is Power?
Target Market is defined as a specific group of this at whom a company aims its products or services.
What is Consumers?
Channel Members is defined as these such as wholesalers, retailers, and agents involved in the distribution process.
What are Intermediaries?
Operating Budget is defined as a plan outlining this type of revenues and expenses for day-to-day business operations.
What is Projected?
Income Statement is defined as a report showing revenues, this, and profits or losses over a period.
What are Expenses?
Credit Application is defined as a form completed by this person to request credit, detailing financial and personal information.
What is Borrower?
Retailers is defined as businesses that sell products like this to the final consumers.
What is Directly?
Personal Selling is defined as direct interaction between a this and a this to make a sale.
What is Salesperson and Customer?
Earned Income is defined as money earned from this or this services.
What is Working and Providing?
Budget is defined as a financial plan that estimates this and this over a specific period.
What is Income and Expenses?
What is Lender?