Acquisition
Acquisition deals with this kind of user
What is new?
Name the tool we use to track attribution efforts
What is AppsFlyer?
The newest member of digital marketing
Who is Anky?
Name the tool we use for push notifications that Adrian absolutely adores
What is Urban Airship?
Name Marketing's most anticipated product feature
What is a discount code?
Acronym used to describe the cost of a new user
What is CPA (cost per acquisition)?
or
What is CAC (customer acquisition cost)?
The opposite of organic installs
What are non-organic installs?
The name of the Chinese restaurant Dave & Tristan go to at least once a week
What is Grand Chinese?
Skiers and Norwegians are fans of an amenity that sounds like this tool
What is Asana?
Anky will be building these to make data more accessible for Marketing
What is a dashboard?
Name the shape used to visualize installs, users and transactions
What is a funnel?
Complete the following sentence: each creative needs a ________ to track performance
What is a tracking link?
Megan, David and Thomas are in seat 1, 4 and 7 respectively. Name Adrian's seat number
What is six?
Name the visualization tool that also means an attractive person
What is looker?
A marketing CRM can also be called this
What is a marketing cloud?
The acronym UA stands for
What is User Acquisition?
Impressions, views, engagements and clicks all refer to physical _______
What are touch points?
A digital marketing team would observe acquisition, engagement and __________ metrics amongst other topics
What is retention?
Use one word to fill both blanks:
I do not _______ that _______ is the best tool
What is Concur?
Name the most effective type of acquisition campaign
Hint: 4 syllables
What is retargeting?
DAILY DOUBLE
What does the acronym UAC stand for?
Hint: Google Adwords
Analytics is to behaviour whereas attribution is to _____
What is ROI?
Name the team member who has been married the longest
Who is David?
DAILY DOUBLE
Name the most important metric PayByPhone has not tracked that we will begin tracking using our new mobile analytics tool Amplitude.
Hint: Butter
Name the most important metric for digital marketing
What is usage?
or
What is conversion?