Political Strategy
This nonprofit type cannot participate in political campaigns and must remain nonpartisan.
What is a 501(c)(3)?
The total number of times an ad is seen.
What are impressions?
This refers to the order of importance in a layout or message.
What is hierarchy?
The step in our workflow before we begin work.
What is the contract?
We go above and beyond with this deliverable after a campaign.
What is a final report?
An entity that spends to support or oppose a candidate without coordination.
What is an independent expenditure?
This measures the ratio of clicks to impressions on an ad.
What is CTR (Click-Through Rate)?
The written portion of an ad or landing page.
What is copy?
An internal barrier that ensures no sharing of non-public, strategic information between teams.
What is a firewall?
We send this out halfway through a campaign.
What is a mid-spend report?
This entity can spend unlimited money on ads but cannot coordinate with candidates.
What is a Super PAC?
This type of ad plays before a chosen video, often on YouTube.
What is a pre-roll ad?
A document from the client that outlines colors, fonts, and how to use the logo.
What is a style or brand guide?
A legally required line in political ads showing who paid for it.
What is a disclaimer?
PCH's 3 company values.
What are trust, curiosity, and transparency?
A social welfare nonprofit that may engage in political activities but with a non-candidate primary purpose.
What is a 501(c)(4)?
We track campaign spending over time using this spreadsheet.
What is a pacing sheet?
A unit of measurement to measure the size of an image.
What is pixel?
A formal agreement with a vendor that typically outlines spend, flight dates, and deliverables.
What is an IO?
This metric currently sits at an impressive 90% — reflecting our ability to deliver not just results, but lasting relationships.
What is client retention rate?
Entities that can coordinate with campaigns.
What is the hardside or what is a party committee?
This platform type allows us to directly manage ads without a vendor.
What is a self-serve platform?
When a design extends past its printed edge.
What is bleed?
A legal term to reduce PCH exposure to litigation and partially explains why we need explicit client approval.
What is indemnification or indemnity?
How many awards did we win in 2025?
8 - 3 Pollies and 5 Reeds