Digital World
These are non-negotiable if our marketing budget is cut in half.
What is Paid Search & Email
We choose who to target in a new market by these methods.
What is analyzing competitors, local events, business density, Meta ad tools, and lifestyle trends
This U.S. city inspired FRC’s newest concept, Society Swan, which honors the timeless connection between French and American culture.
What is NYC
This type of content performs best on social media.
What is it depends
This is who approves a brand’s PDR promotion.
What is corporate marketing leadership, PDR leadership and the brand regional directors
This is the way we measure the ROI of a private event campaign.
What is “Lead Tracking”
This channel is most used for PDR marketing
What is Marketing channel depends on the goal
This type of photography performs best when used in marketing campaigns.
What is it depends!
This is how SEMs can get more involved in social media.
What is share high-res assets, tag us on social posts, and give heads-up on unique events or community partnerships
This is the best person to reach out to with Marketing questions
Who is marketing@foxrc.com
These pages on our websites get the most traffic.
What is group dining pages
These activities enhance local PDR marketing programs.
What is collaboration between Marketing & SEM
This approach helps to yield the best results for photoshoots and other creative assets.
What is collaboration and alignment of asset goals
This is the reason we have only one social media account per brand.
What is protection of brand voice & consistency
This is who approves the PDR budget and how it’s allocated.
Russell and now, Heather. The budget is split between two departments - Marketing (Photography/media buys), and Operations (team resources and PDR program support)