Potpourri
What is the 2025 Sales Strategy
Conversion and development of mid-volume accounts.
Derm to Derm, MSL Intro, Speaker program, Off site EDU program, MIRF
How can you find out if their “underpayment” is a real reimbursement problem or if they’re just not happy with their reimbursement?
Ask if they received a denial
Name three supplies that should be in treatment room
Ameluz, alcohol, gauze, goggles, gloves, patient brochures, hats
What year did Ameluz launch in the US?
2017
Where can you find all of the customer service documents?
Sharepoint
Why is field therapy preferred?
The skin surrounding visible AK lesions can harbor the same genetic changes as the lesions themselves
What are the three CPT codes and describe what each means
96567- staff performs treatment start-to-finish; 96573 - physician or qualified health care practitioner applies med and turns on lamp; 96574- physician or qualified HCP debrides at least one lesion and applies med
When an account complains that they don’t have room for the lamp or space in the refrigerator for Ameluz, what are your suggestions?
1. Take tubes out of box
2. Suggest the lamp be moved or placed in a closet between uses
3. XL footprint sales aid
ALA stabilization and help with penetration
Where was Biofrontera founded?
Leverkusen, Germany
During live training, what can be done if after a 3-hour incubation, their lamp does not turn on?
Call Darrell, have customer service contact MERA for repairs, MSL
What paperwork is needed to open a new account?
T&C, credit card form and/or credit application, Ameluz order form
Name three benefits of an in-service
Build rapport, check proper protocol, using whole tube
Ameluz has a highly spreadable ____ vehicle.
Gel
In the new segments, how many times a month should you see an account that orders less than 30 tubes a year?
None
How to confirm proper amount of pressure is being used for degreasing the skin prior to application of Ameluz
Have them demo on your hand or arm
Name three services that are provided by The Pinnacle Health Group
1. Benefit verification
2. Billing and coding assistance
3. Payer policy and documentation assistance
4. Appeal assistance
Three things that can help make PDT process more efficient
set schedule, designated rooms, designated staff
For an order of 100 tubes, what is the cost per tube?
$341
How many kids does Darrell have?
13
What percent of SCCs began as AKs?
90
Name two suggestions to give an office needing help with their inventory management.
1. Ordering cycle/timing discussion (when to place orders)
2. Offer AFP
3. Assign someone to monitor inventory and alert TM when order gets down to an agreed upon amount
Available resources that can be offered to help optimize PDT
in-service or training, scheduler marketing piece, Derm-to-Derm, MSL intro
What does Ameluz mean in Spanish?
Love of light