Products/ Services
Peloton's first launched product/service
What is Peloton Bike
One of Pelotons main competitors
What is NordicTrack, Bowflex, SoulCycle and FlyWheel, Echeloon and MYXfitness, MIRROR and Tonal
Pelotons advantage
What is first-mover advantage
The benefit of a versatile product line
What is caters to all customer needs and preferences
Benefits of Peloton using a low-price strategy
What is more affordable products for all consumers
The year Peloton launched their digital app
what was 2015
The company that "cloned" Peloton at a lower price
What is Echelon
The benefit of Peloton's unique market position
What is brand recognition
The perceived value of Pelotons products
What is luxury, high value
How can Peloton differ from its competitors
partnerships, endorsements, expansion of advertising and marketing, enhancements of new features
The monthly subscription fee for Peloton Bike
The competitor with wall-mounted system
What is MIRROR and Tonal
The threat that can impact Pelotons market share and revenue growth
What is New Entrant competition
The higher, premium quality and price over competitors
What is competitive advantage
Ways Peloton can build customer relationships
What is Discounts, loyalty programs, merchandise, free trials, community events, trade ins
Peloton's high-quality products price point
$2,245
The company with biggest variety of gym equipment
What is NordicTrack
Peloton is convenient to these individuals
What is busy individuals
The con of "better, best" model
expense of equipment
The demographics of proposed target market individual
what is busy individuals with little/no gym access in area
Pelotons unique selling proposition
Interactive software and content in the comfort of your own home
The competitor with focus on the "high-end" cycling experience
What is SoulCycle/ Flywheel
The biggest concern for global expansion
What is price
Advice to drop down prices to meet more consumer price points
What is trade-down
Why high-price strategy is ineffective
What is limitation of customer base/ costly