For Names Sake
Advanced Targeting is another name for...
what is People Based Targeting
If you are targeting, John Smith, you are using BLANK
what is People Based Advertising
People Based Advertising leverages technology across channels, also known as BLANK
what is Cross-Device Marketing
We Pull from multiple BLANK sources such as Nielsen, Acxiom, Facebook, Oracle, Google, dun&bradstreet, etc.
what is 3rd Party Data
One method of people based targeting tactics is
what is (choose one)
Mobile Displays
Emails
Connected TV
Cross Device Display
Social Media
Pre-Roll Video
Traditional targeting only targets...
what is Devices
People Based Targeting uses BLANK data, which is very individualized data points.
what is Deterministic
BLANK percentage of people in the US use a second screen while watching TV
what is 50%
3 Places we source data from are
what is (choose 3)
Google Searches
Store Purchases
Website History
Social Activities
Offline Activities
Location Tracking
Forms and Subscriptions
Multi Channel reach adds up to a BLANK percentage in ROI
what is 57%
If you drop digital crumbs for people to follow that is a...
what is Cookie
Traditional Digital Display has over BLANK percentage of Digital Ad Activity that is irrelevant or Non-Human
what is 32%
People use a second screen 50% of the time because they want to BLANK
what is Learn more about a program or movie or to occupy them during a commercial
We use BLANK BLANK Targeting to make sure we are targeting specific individuals
what is Exact Database
Follow each targeted consumer across all channels, platforms, and devices to immerse them with resonance, BLANK, and engagement
what is frequency
Contextual Display Ads match your product to BLANK on the webpage
what is Content
Traditional Digital Advertising is just BLANK at audiences
what is Guessing
Blank percentage of young adults, 35 and under, play with social media while the TV is on.
what is 71%
One major 3rd Party source for our data is
what is (Choose one)
Experian
Nielsen
By creating a geofence conversion zone around our customer we can attribute BLANK traffic to the mobile part of the campaign
what is Foot
If you want to target someone looking for a specific product, you use BLANK
what is Keyword Search Re-Targeting
If you want to target pre-selected, real people you would use BLANK
what is People Based Advertising
Most people and companies refer to it as BLANK because the key is understanding the person behind it all that enables people based marketing to take place.
what is People Based Marketing
We can use our Client's BLANK to target their repeat customers or not target their customers who already purchased
what is Database
A tracking BLANK uses a special coding that re-targets previous customers, measures repeat visits and optimizes for completions or purchases
what is pixel (or Cookie)