Life at Home
IKEA Trademark
IKEA Trade dress
People & Culture
Potpourri
100
These four dimensions help IKEA understand how people live.
Demographics
Psychographics
Geographics
Behaviors
100
Which of these logos are authorized versions?
ALL of these IKEA logos are authorized versions
100
This Design approach is made up of 5 principles which are also used when developing our products
Democratic Design
100
Supporting a good life at work, working together, unleashing entrepreneurs, IKEA is Us are parts of this strategy.
The IKEA People Strategy
100
This report to gathers insights into how the many live in a market area.
Leader in Life at Home Report
200
Research performed by global and local markets to understand how the Many live
Home Visits
200
This entity handles and manages all IKEA trademark matters and other intellectual property rights.
Inter IKEA Systems B.V.
200
This process is about IKEA being a more than a Blue and Yellow building, but placing icons that enable a powerful first impression
Create the Canvas
200
It's how we communicate: Verbally, visually, in writing, and maybe even body language. Advertising, public relations, corporate communication, exhibitions, product range, learning material, and yes, even in a simple email or a greeting in a store.
Tone of voice
200
Exclusively the IKEA store trade dress, on the front cover of the IKEA catalog, on IKEA co-worker clothing, and on blue and yellow IKEA shopping bags
IKEA Wordmark
300
A living situation that provides solutions for the most important people in the world.
Living with Children
300
What year was the red and white logo created?
The red and white IKEA logo’s was introduced in 1981
300
Keeping IKEA's positive brand impact on people and the planet this code of conduct focuses on Sustainability and Supply.
iWAY
300
To give down-to-earth, straightforward people the possibility to grow, both as individuals and in their professional roles, so that together we will create a better everyday life for ourselves and our customers.
The IKEA People Idea
300
Food traditions and celebrations, a way of seeing the world, and how people interact have shaped the IKEA culture and values, IKEA Brand personality, and the IKEA tone of voice.
Swedish Origins