General Knowledge
This app encourages you to share a snapshot of your life once a day.
BeReal
This historically strategic board game was famously played by Beth Harmon.
Chess
DE&I
What is Diversity, Equality & Inclusion
Typically 2 minutes long and less than 350MB, this type of asset is used to summarize your project.
Who are the two cutests dog in the world?
Who are Maple and Charlie?
The name of the anthemic dance near the beginning of The Rocky Horror Picture Show
The Time Warp
The particular demographic at which a campaign is targeted. E.G. LGBT people & allies with Bud Light Pride Camp.
Target Audience
DOOH
What is digital out of home?
Prior to your creative idea and your execution this should be in your line of sight.
What is an insight?
This describes an early estimation of costs, with further details to come.
What is a ballpark cost?
This is one of the current top three songs on the Billboard Top 100.
Look it up Phil
Cheeky, edgy, uplifting. This is the unique personality a brand takes on in it’s communications.
Brand Voice
PSR
Project Summary Report
You wouldn’t build a house without a blueprint so we won’t be starting any creative work without first receiving this from client.
What is a brief?
These are the three words that make up a commonly heard initialism: ASC
What is Advertising Standards Canada?
The rings in the the Olympics logo represent this.
Continents
A term that refers to the content shared across social media such that it spreads exponentially.
Viral
AGCO
What is the Alcohol and Gaming Commission of Ontario?
We have a client presentation with a few great directions we want to share. And no, it’s not the 3 most northerly Canadian provinces.
What is a territory?
This describes any material written about you or your business that you haven't paid for or created yourself.
What is Earned Media?
Who played the lead in the smash hit “Everything, Everywhere, All At Once”
Michelle Yeoh
A piece of content intended to induce a viewer, reader, or listener to perform a specific act
Call to Action
FMCG
What is Fast Moving Consumer Goods?
This job title is the unsung hero, unofficial therapist and gatekeeper of the entire creative team.
Who is the Resource Manager?
An action that's counted when someone interacts with your ad or free product listing (for example, clicks a text ad or views a video ad) and then takes an action that you've defined as valuable to your business.