FRAN and CD
F
FREE
This account has no monthly maintenance fees and no minimum balance!
How many debit card transactions must post and settle within the cycle to qualify for rewards in your Kasasa Cash and Kasasa Cash Back Checking?
12 Debit Card Transactions
This is what happens when the CUSTOMER does not qualify for rewards.
The account is still free, they earn the base APY in Kasasa Cash and Kasasa Saver and they can try again next month!
Potential Reasons/Causes for Customers to say to you; "I prefer paper statements"
*EXTRA 100 POINTS FOR SOLUTION
Concerned about information security
Prefers a printed statement for record keeping
I don't know how to enroll in Estatements or pull it up when it's ready
How many locations does Highland Bank have?
8!
R
REWARDS
This account rewards you with...
This is what the CUSTOMER is sent monthly to let them know if they qualified for rewards or not.
End of Cycle Email, and Lifecycle Marketing
This is the reward when the Customer qualifies for Kasasa Cash?
The Customer earns 2.54% APY up to $10,000, .35% above $10,000, and Nationwide ATM Fee Refunds up to $25
Potential Reasons/Causes for concerns Customers have over having to qualify.
*EXTRA 100 FOR SOLUTION TO OBJECTION
Skepticism- sounds too good to be true. How can you pay these rewards out?
Why do I have to do all this to get the rewards?
I've had an account here for years, doesn't that count as a qualification
Highland Bank has proudly served your communities since
1943
A
ASK TO QUALIFY
To qualify we ask that you do a few simple things you may already be doing.
This QUALIFICATION is in place to SAVE HIGHLAND BANK money. Hint: it's electronic
E-Statements
Did you know a paper statements cost about $2.15 and an e-statement cost about 15 cents!
This is the reward for qualifying in Kasasa Cash Back Checking?
The Customer earns 3.00% on debit card purchases up to $300 for a max reward of $9.00, and Nationwide ATM Fee Refunds up to $25.
Potential Reasons/Causes for a Customer not wanting to set up a Direct Deposit.
*Additional 100 Points for how to overcome the objection.
Payroll Direct Deposit goes somewhere else
Self employed and don't receive Direct Deposit
Doesn't know HOW to switch their Direct Deposit
Company doesn't offer Direct Deposit
Highland Bank and its employees give back through contributions, service hours, and support of their local communities! Who recently recognized you as a Community Champion?
Minnesota Bankers Association
N
NO PENALTY
No penalties for not qualifying! Your account is still free and you can try again next cycle
This Kasasa Cash qualifier is in place to create STICKINESS -- because customers don't like to switch these!!
1 Direct Deposit/ACH payment
The reward in Kasasa Saver when the Customer qualifies in Kasasa Cash or Cash Back Checking?
The Customer earns 1.26% APY on their balance up to $50,000.00 and 0.20% on the balance over $50,000.00.
AND the Cash and Cash Back reward is swept into their Kasasa Saver account making them a great pair!
Potential Reasons/Causes for a Customer to say;
"I don't use a debit card"
*EXTRA 100 PTS IF HAVE A SOLUTION IN MIND
Concerned about safety or fraud
Prefers their rewards credit card
Prefers cash
Prefers to use cash for budgeting
Doesn't think they can use it 10/15 times
Doesn't understand how debit cards work
What is all included in Highland Bank's Personal Digital Banking Suite of products?
Bill Pay, eStatements, Mobile Banking, Mobile Deposit, Mobile Wallet, Zelle, Alerts
CD vs KASASA CASH Consumer Benefit
•No Penalties
•Liquidity
•Diversify their Deposits
This is how the CUSTOMER qualifies for rewards in KASASA SAVER.
There is no separate qualifier for Saver! As long as they meet the qualifications in their Kasasa Cash or Cash Back Checking, they qualify for the higher rate in their Kasasa Saver!
At what average daily balance does Kasasa Cash Checking provide more value than Kasasa Cash Back Checking?
$4,300.00 Average Daily Balance
This is the first step in handling an objection
Ask why to determine the root cause of the objection.
In what year did Highland Bank first offer Kasasa Products?
2018