Ingredient Label
How many g of protein are in a Muscle Milk Pro RTD Shake?
40g
Who is the target consumer for Gatorade Super Shakes?
This product line is specifically designed for the competitive athlete - junior high-mid 20s - consistently exercise hard and frequently (1 hour+, 5-7 days a week)
What is/are common benefit(s) from consuming caffeine?
How often will Bang be releasing a new innovation flavor to the market?
Quarterly
What is the consistent top performing flavor of Bang?
Blue Razz
How many mg of caffeine is in 1 16oz can of Bang? What does that equate to in terms of cups of coffee?
300mg; ~3 cups of coffee
Who is the target consumer for MTN Dew Game Fuel?
Gamers/Millennials
What is/are the benefit(s) of consuming protein?
helps boost metabolism, helps with muscle building and recovery
What type of protein is used in our new protein brand Evolve?
Plant Protein / Pea Protein
How many flavors of Rockstar will there be in 2021?
20
How many g of protein and sugar is in Muscle Milk Genuine RTD Shake?
25g of protein, 0g of sugar
Who is the target consumer for Rockstar?
Gen X/Millennials; fulfills core energy need, tend to be a shopper that looks for value in the marketplace
What is the benefit of zinc in MTN Dew Rise?
immunity benefits
How many new Rockstar flavors will be introduced in 2021? Name them
2; Watermelon Berry and Cucumber Lime - will be part of RR Zero subline
4 - Core Bang, Bang Naturals, Bang Keto Coffee, Bang Tea
How many mg of caffeine does MTN Dew Rise have? How many cups of coffee does this equate to?
~180mg; ~2 cups of coffee
Who is the target consumer for Bang?
What is the benefit of citicoline in MTN Dew Rise?
mental alertness - unique ingredient vs other energy drinks
What is the new flavor of Gatorade Super Shake being released in 2021?
Chocolate Caramel
Similar to Gatorade, Bang consumers seek flavor variety - what percentage of Gen Z/Younger Millennial/high frequency energy consumers look for flavor variety?
60%
How many calories and g of sugar and does 1 16oz can of Bang contain?
0 calories, 0g of sugar
Who is the target consumer for MTN Dew Rise?
millennials looking for nutrition conscious source of light energy in the morning
What does EEA/BCAAs stand for and what is/are the benefits of consuming them in Bang?
Essential Amino Acids/Block Chain Amino Acids - amino acids that are not naturally produced by the body but the body needs; They help boost muscle growth, enhance athletic performance and reduce fatigue after exercise
How many flavors of Rise will be introduced in 2021? Name them
6; Blueberry Pomegranate, Acai Berry, Orange Zest, Peach Mango, Strawberry Melon, Tropical Pineapple,
How many sublines of Rockstar will there be in 2021? Name them
5 - Original, Juiced, Zero, Full calorie, Functional
All are important to include on the shelf so every consumer finds a solution that fits what they are looking for/need