Dilemmas
Celebrity Endorsement that backfired for insensitivity
Kendall Jenner
What kind of products does PepsiCo manufacture & sell?
Food and Beverage
Pepsi-Cola's First Nation jingle
"Nickel, nickel"
Pepsi-Cola's biggest Rival
Coca-Cola
Frito Bandito
What year was PepsiCo officially created & patented?
1903
Most famous Celebrity Endorsement
Michael Jackson
Potential replacement of soft drinks as the new "signature drink"
Bottled water
Faced backlash for misleading information about this bottled water brand
Aquafina
PepsiCo's Mission Slogan
"Create more Smiles with Every Sip and Every Bite"
Campaign that revitalized Gatorade
"G-Series"
Health concerns related to Pepsi & Coca-Cola
Tooth Decay, Caffeine Dependence, Obesity, Weaker bones
Found toxins & chemicals in PepsiCo's water
(CSE) Centre for Science and Environment
Who developed the Pepsi-Cola recipe?
Caleb Bradham
PepsiCo's newest premium bottled water brand
LIFEWTR
This chemical was found in Pepsi & Coca-Cola beverages in India
Pesticides
Amount paid in the Frito-Lay lawsuit
$670 million
What was Pepsi-Cola originally branded as?
Brad's Drink
Pepsi-Cola's Health-conscious Slogans
"The Light Refreshment" or "Refreshing without Filling"
Both companies were under fire over water-consumption & contamination
Nestlé & Coca-Cola