Perception
This interpretation pathway is focused on how stimuli affect consumer emotions and feelings.
affective interpretation
What is the name of the Russian psychologist who is known for his work on classical conditioning, famously using dogs in his experiments
Ivan Pavlov
What term refers to the minimum intensity of a stimulus required for it to be detected by a consumer
Absolute Threshold
This type of conditioning involves associating a stimulus with a response to evoke the same response to a different stimulus.
classical conditioning
What concept explains why no single stimulus is interpreted the same way by two different people.
This form of learning occurs when a customer remembers a product or brand simply due to repetition, without any conditioning.
iconic rote learning
What concept refers to the smallest change in a stimulus that can be detected by a consumer
Just Noticeable Difference
Showing the good aspects of using a product in advertising, like "Red Bull gives you wings," is an example of this operant conditioning strategy.
positive reinforcement
This phenomenon explains why a stimulus that once attracted attention may no longer do so after repeated exposure.
habituation or adaptation
A marketer who shows relatable scenarios where their product helps achieve a consumer’s goals is utilizing this type of learning.
vicarious learning