Cattle 101
A young female bovine that has yet to have her first calf
What is a heifer?
This Performance feed is designed specifically for calves still nursing the cow.
What is Elite Creep?
A customer asks for a "blackleg" vaccine- what are they looking for?
A clostridial vaccine, typically a 7-way or 8-way vaccine. ULTRABAC 7, for example, protects against blackleg plus several other clostridial diseases.
This phrase is guaranteed to increase Tony’s heart rate: “I don’t know where it went, but the computer says we have it.”
This basic mineral is best placed in a herd on pasture where the producer needs a straightforward everyday mineral program without a specific medicated or reproductive goal.
What is Pasture Mineral?
A 20-month-old female has calved once, lost her calf, and is now being marketed more like a heavy heifer than a mature cow. What term might be used for her?
What is a heiferette?
Of these top cattle feeds, this pelleted ration is the most versatile between controlled hand-feeding and heavier feeding programs.
What is Maximizer?
What is the first question we should ask producers when they aren't sure what to buy?
What have they already gotten?
A perfectly good display stays up three months after the promotion ended because “we just haven’t gotten around to it.” Tony would charge you with this.
What is neglected store presentation?
This mineral is best placed in a breeding herd where the goal is premium trace-mineral support, reproductive performance, and overall cow-herd nutrition.
What is Platinum Breeder?
A type of operation typically buys or retains lighter calves, adds weight, and sells them at a heavier weight
This feed is how Performance Feeds started.
What is grower?
A customer asks for “pinkeye medicine.” What is the first thing you need to determine?
Whether they are trying to prevent pinkeye or treat an animal that currently has pinkeye.
This happens when a bag is damaged, thrown away, fed out, or given away without ever being properly documented.
What is shrink?
This mineral is best placed during periods of lush, rapidly growing forage when the herd is at increased risk for grass tetany.
What is Hi-Mag 12?
Cattle who are weaned/vaccinated/bunk broke are often referred to as this:
What is preconditioned?
This feed category is used when cattle are no longer just being grown, but are being pushed toward harvest weight on a higher-energy ration.
What are finishing feeds?
A customer walks in and asks, “What do you recommend?” Before reaching for a product, this is the first thing you should seek.
MORE INFORMATION
This pair of hour marks should immediately trigger scheduled equipment service before Tony has to ask about it.
What is 300 and 1000 hours?
This mineral is best placed in herds where economical feed efficiency is critical to their bottom line.
What is Pasture Plus RU1200 or Grazer?
This term describes a usually infertile heifer born twin to a bull because the two fetuses shared blood circulation before birth. What is she called?
What is a freemartin?
A group of sale-barn calves arrives bawling, off feed, and stressed from hauling. What Performance Feed product would fit best?
What is Stress Challenger?
A producer is building a vaccine program for replacement heifers before breeding. Why is this an important time to establish their reproductive vaccine protocol?
To build protection against diseases that can cause reproductive loss before they become pregnant and to establish the vaccination history needed for safe future use of certain vaccine programs.
In Tony’s vocabulary, employees caught doom-scrolling, leaning on the counter, and giving their phones more attention than the store are guilty of doing this.
What is “massaging” their phones?
This mineral additive has to make the trip through the cow before it can do its job, and inconsistent mineral consumption can break the program.
What is altosid/IGR?