SEO
Topics/terms that are used to optimize content and files on a client’s website.
What is keywords.
The measure of the average paid for rooms sold in a given time period.
What is Average Daily Rate. (ADR)
For F&B & Spa Amplifier, you can set this by linking your Business Profile to your Google Ad account.
What is a Local Actions.
Referring to a piece of content, such as a text, banner, form, button, or image on a web page (or email) prompting visitors to perform a specific action; includes instructions or directives to either learn more, book now, signup ect.
What is Call To Action (CTA).
An action that’s counted when someone interacts with your ad and then takes an action that you’ve defined as valuable to your business.
What is a conversion.
A platform that Google allows webmaster to access for first-party search traffic data related to a specific domain.
What is Google Search Console.
A third-party platform or site that allows customers to book accommodations online.
What is OTA
The metric or quantitative benchmark to track progress towards the Weddings or Meetings Amplifier goal.
What is a RFP or Lead.
A platform that houses guest information like name, email, phone, birthday, date of stay etc. and can be exported to re-market.
A goal-based campaign type with the aim of letting advertisers increase conversions across Google's range of advertising channels.
What is Google Performance Max.
A free and easy-to-use tool for clients to manage their online presence across Google’s digital ecosystem, including both their Search and Maps products.
What is Google Business.
A benchmarking report that compares your hotel's performance against its competitor set.
What is a STR report.
The client's goal is to shift share away from OTA.
What is increase direct bookings.
The percentage of users who click on links placed in emails, ads, websites, etc.; measures the users actively engaging with linked content on a site.
What is Click-Through-Rate. (CTR)
A system that trains a predictive model from input data
What is Machine Learning.
Users type into search engines like Google or Bing.
What is search queries.
An organization that promotes a town, city, region, or country in order to increase the number of visitors.
What is a DMO and/or CVB.
The self-serve ad platform that can target recently engaged couples.
What is Meta.
A form of measurement that allows activity to be accurately attributed to a single user. Outbound clicks that would ordinarily trigger an event via enhanced measurement are ignored when the outbound link leads to a domain that you've listed.
What is cross-domain measurement.
To decide how relevant an advertisement is and how it compares to other similar ads on the platform; higher scores mean more ads will be shown over competitors – improving these scores help to lower CPC.
The act of pairing certain keywords to certain pages, files or resources.
What is keyword mapping.
To ensure an even playing field of pricing or rates across all channels based purely on the price points.
Define the Groups/Meeting Amplifier audience called SMERF.
What is Social, Military, Education, Religious, Fraternal
The practice of using too many keywords in the content to improve visibility on search engines; harmful tactic attracting penalization by search engines.
What is keyword stuffing.
Automated bid strategies that use machine learning to optimize for conversions or conversion value.