PERFORMANCE MARKETING Q1 OKR

#1 REVENUE

100

Suck it, Google Trends

NPS METRICS FOR JORDAN

200

Make new friends

Acquisition channels expansion

300

Grow with Google

NEW GOOGLE ADS STACK PARTNER 

400

Article Heap

SEO OPPORTUNITY FOR CONTENT STACK MIGRATION

#2 RETENTION

100

I pledge allegiance

MODCLOTH LOYALTY 1.0

200

🛍️....☐...☐...🛍️...☐...🛍️

TRIGGERED DIRECT MAIL PROGRAM

300

🧾 -->  ✉️ --> 💸

TRANSACTIONAL MESSAGING REVAMP

400

Full Circle

CDP 360 Y'ALL

#3 EFFICIENCY

100

All I do is feeds feeds feeds

CPC FEED OVERHAUL

MARKETPLACE TESTING

200

It's not about the destination, it's about the..... 

CUSTOMER SEGMENTATION TEST: UpSellit, Bluecore Site

300

Archaic Digits

MPR AND MARKETING ANALYTICS REVAMP

400

ModCloth wants you for LIFE

LTV DRIVEN PERFORMANCE BUDGETING