BRANDING
BASICS
BASICS
The practice of marketing yourself and your career as a brand.
What is Personal Branding?
A brief, persuasive speech that sums up what you do and why someone should be interested.
What is an elevator pitch?
This CEO and founder of “Spanx” is recognized for her brand’s slogan, “Every Body,” which promotes inclusive and innovative shapewear and apparel.
Who is Sara Blakely?
This online platform is often used for professional networking and is considered a key toll in Personal Branding.
What is LinkedIn?
This type of goal is specific, measurable, achievable, relevant, and time-bound, often used to guide career planning and development.
What are SMART goals?
The way you are perceived by others, including your skills, values, and personality.
What is my Personal Brand?
The ideal length of an elevator pitch, often in seconds.
What is 30 seconds?
This media mogul and entrepreneur, known for her brand "Oprah," has built her personal brand around the slogan, “Live Your Best Life,” emphasizing empowerment and personal growth.
Who is Oprah Winfrey?
The feature on LinkedIn that lets you showcase your expertise with articles and posts.
What is the LinkedIn Publishing platform?
Setting this type of career goal focuses on developing new skills or gaining experience in areas that will advance your professional growth.
The most crucial step in building a personal brand, often involving self-reflection.
What is identifying your strengths and values?
The key element that makes your elevator pitch memorable.
What is a unique selling proposition (USP)?
This acclaimed chef known for her innovative take on American cuisine and her popular TV shows, has a Personal brand that emphasizes bold flavors and approachable cooking.
Who is Rachael Ray?
A reason why your profile photo is crucial for your online brand.
What is because it forms the first impression?
This term describes the process of setting long-term career aspirations and mapping out the steps needed to achieve them.
What is Career Planning?
The primary audience for your personal brand, including colleagues, clients, and employers.
Who is your target audience?
The first thing you should convey in an elevator pitch.
What is your name and what you do?
This best-selling author and motivational speaker promotes her brand with the slogan, “Dare to Lead,” focusing on leadership and personal development.
Who is Brené Brown?
The type of content you should regularly share on social media to build your Personal Brand.
What is relevant industry news, tips, and insights?
This term refers to the action of seeking out mentors or networking opportunities to help you achieve your career aspirations.
What is building professional relationships?
The critical element that makes your personal brand stand out from others in your field.
What is your unique value proposition (UVP)?
The type of language you should use in an elevator pitch to make it engaging and clear.
What is simple and jargon-free language?
This author and entrepreneur is celebrated for her practical advice on personal finance and her focus on empowering women to achieve financial independence.
Who is Suze Orman?
This should be consistent across all your online profiles to reinforce your Personal Brand.
What is your Personal Brand statement or tagline?
To measure the success of your career goals, it’s important to regularly review and adjust your progress based on this type of evaluation.
What is a Performance Review?