Show:
Purchasing
Advertising
Economizing
Pricing
Target Audience
100
Informing customers about products and encouraging them to buy.
What is Advertising?
100
Saving as much money as possible and spending money only when necessary.
What is Economizing?
100
Increase in the general level of prices.
What is Inflation?
100
The percentage amount added to production cost to obtain the price of an item.
What is Markup?
100
A specific group of people who are likely to buy a product.
What is Target Audience?
200
Distribution of product information directly to consumers.
What is Direct Advertising?
200
A profit that allows a business to survive and grow.
What is Normal Profit?
200
Getting the highest value for the money spent.
What is Optimizing?
200
Internet ads that open a new window that pops onto the screen in front of the web page being viewed.
What is a Pop-up Ad?
200
Process of selecting goods and services based on need, want, and logical choices.
What is Rational Buying?
300
Carrying well-known brand names to attract customers who are loyal to those brands.
What is Branding Strategy?
300
False or misleading claims made about the quality, price, or purpose of a product.
What is Deception?
300
Decrease in the general level of prices.
What is Deflation?
300
Copying content from one form of media to another.
What is Space-shifting?
300
Recording video or audio for later viewing or listening.
What is Time-shifting?
400
Setting a price based on production costs plus markup.
What is Cost-plus Pricing?
400
Rapidly rising prices that are out of control.
What is Hyperinflation?
400
Advertising a basic service at an unusually low price and then claiming additional repairs or services are needed.
What is Low-balling?
400
Setting prices to be competitive with prices of similar products currently being sold.
What is Market-based Pricing?
400
A concept that says a dollar you receive in the future will be worth less than a dollar you receive today.
What is Time Value of Money?
500
Rising prices as a result of production costs.
What is Cost-push Inflation?
500
High prices as a result of consumers wanting to buy more goods and services than producers supply.
What is Demand-pull Inflation?
500
Rising prices with the rate of increase slowing down.
What is Disinflation?
500
Rising prices due to scarce resources or increased difficulty in obtaining resources.
What is Real-cost Inflation?
500
Setting a price based on what consumers are willing to pay.
What is Value-based Pricing?