Credibility
The Greek word for credibility
Ethos
The Greek word for evidence
What is Logos?
The Greek word for reasoning
What is Logos?
What is the Greek word for emotion?
What is Pathos?
The ability of the audience to believe in what the speaker is saying
What is credibility
How an audience regards a speaker's intelligence, expertise, and knowledge of the subject.
What is competence?
The use of supporting materials like, examples, statistics, or testimonies, used to prove or disprove something
What is evidence?
The process of drawing a conclusion based on evidence
What is reasoning?
The use of words, phrases, actions, ... that are intended to make listeners feel sad, angry, guilty, afraid, etc.
What is emotional appeal?
An irrelevant issue in order to divert attention from the subject under discussion.
What is a red-herring fallacy
Establish your competence, establish common ground, have great delivery, and speak with conviction
What are ways to build credibility?
The use of information from certain places that helps remove skepticism, suspicion and doubt
What are credible sources?
Progressing from a number of particular facts to a come to a general conclusion
What is reasoning from specific instances?
An effective way to do this is with colorful, richly textured examples that pull listeners into the speech.
What are vivid examples?
When a speaker jumps to a conclusion on the basis of too few cases or on the basis of atypical cases.
What is hasty generalization?
The way the speaker presents their material that can affect their credibility. This includes flow, stutters, nervousness, and eye contact.
What is delivery?
The use of new evidence to support your topic
What is novel evidence?
Progressing from a general principle to a specific conclusion
What is reasoning from principles?
Speaking with emotion in your voice and body language
What is speaking with sincerity and conviction?
The assumption that because something is popular, it is therefore good, correct, or desirable.
What is a bandwagon fallacy?
This is how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of the audience.
What is character?
The way you help your audience tie the source to the topic of the speech in order to draw their own conclusion
What is using evidence to prove your point?
When someone tries to establish the relationship between causes and effects.
What is causal reasoning
fear, compassion, pride, anger, guilt, and reverence
What are the 6 easiest emotions to appeal to?
When the speaker attempts to relate the values, attitudes, and experiences of the audience
What is finding common ground?