Persuasion

Pathos, ethos, logos

100

We need to raise awareness about mental health to help children and teens who are suffering.  Look at this video showing their pain.

pathos

200

Pathos, ethos, or logos:

Have you noticed that a lot of kids at school are wearing Puma sweatshirts?  Maybe I should get one.

Ethos

300

Pathos, ethos, or logos:

The veterinarian says that an Australian shepherd is the perfect match for our active family.

Ethos

400

Pathos, ethos or logos:

More than one hundred peer –reviewed studies have been conducted in the last decade, and none of them indicate that this is an effective cure for hair loss.

Logos

500

Name the Greek philosopher that came up with pathos, ethos, and logos

Aristotle

Persuasive Techniques

100

Name the technique used in this argument:

Our family should go on vacation to Disneyworld.My friend, Clara, went to Disneyworld last year and she loved every minute of it, calling it the best family vacation she ever took.

Expert Evidence or personal authority

200

Name the technique used: 

Government spending on infrastructure such as roads and bridges will boost the economy.  During the Great Depression, Roosevelt’s New Deal employed thousands of Americans building bridges that still exist today. 

Historical comparison

300

Name the technique used:

We need to create less air pollution.  Since 2020, air pollution has increased in this area by 2%.

Statistic

400

Name the technique used:

We need to save the polar bears.  They are like  babies that cannot take care of themselves and need our help.

Memorable words: simile

500

Name the technique used: 

America should abandon the use of an Electoral College and elect presidents by popular vote.  Other democratic countries, including England, elect leaders by popular vote. 

Comparison to Peers

Experts and Figurative Language

100

If you are discussing the issue of police brutality, a police sergeant would be this type of expert:

observer

200

This type of expert usually works out of a university non-profit organization.

Researcher

300

What type of figurative language is used in this example:

We need to help the hungry to heighten our humanity.

Alliteration

400

This type of expert often associated with anecdotes because they are tied to individual experience

personal authority

500

What type of figurative language is used in this example:

Gun control is an issue Congress has discussed a million times, yet progress is never truly made.

Hyperbole

Vocabulary

100

Persuasion attempts to change two things--what are they?

Thoughts and actions

200

This uses strategies of advertising to create something for the public good

Public service announcement

300

A claim containers two parts--what are they?

A topic and a position

400

Persuasion uses this to give a specific action that is expected after viewing/reading the persuasion

Call to Action

500

In a persuasive essay, this is the part that brings up (and disproves) the other side's argument.

Counter-claim

Audience

100

Why is it important to understand target audience for a piece of writing?

It helps target specific persuasive techniques.

200

Cartoons in ads are usually targeting what demographic?

Children

300

Graphs, diagrams, and math are most likely targeting what type of audience and why?

Adults, the highly educated, etc.

400

Name three elements that would change in a piece of persuasive writing based on the audience.

word choice, images, vocabulary, topic, people, etc.

500

Explain an audience an ethos based advertisement using baseball player Juan Soto would NOT work on and why

Someone who doesn't know baseball.  Someone who is not a fan.