Persuasion

Types of Persuasion

100

This type of persuasion uses emotions to influence people's decisions. (Logos, Ethos, Pathos)

Pathos

200

This type of persuasion uses facts, evidence, and logical reasoning. (Ethos, Logos, Pathos)

Logos

300

This type of persuasion uses credibility and trust to convince people. (Ethos, Logos, Pathos)

Ethos

Marketing Techniques

100

A store says 'Only 2 left in stock!' to encourage customers to buy quickly. (Social Proof, Scarcity, Authority)

Scarcity

200

A business gives away free samples hoping customers will buy something in return. (Reciprocity, Scarcity, Liking)

Reciprocity

300

An advertisement says thousands of customers already love its product. (Authority, Reciprocity, Social Proof)

Social Proof

Persuasion in Business

100

What is the main reason businesses use persuasion in advertising? (Entertain employees, influence customers to buy products, reproduce production costs)

Influence customers to buy products

200

A toothpaste advertisement says its product is recommended by dentists. What persuasion technique is being used? (Authority, Reciprocity, Scarcity)

Authority

300

Companies use information about customers' interests and preferences to create what type of advertisements? (Random advertisements, traditional advertisements, personalized advertisements)

Personalized advertisements