Persuasiuon Techniques
This technique aims to persuade the consumer that everybody is doing it.
What is Bandwagon
Super Bowl commercials are usually these types of brands.
What is National Brands?
I'm lovin' it.
What is McDonalds?
This technique plays on our desire for fancy items and the “good life”
What is Snob Appeal?
This Super Bowl commercial used a baby, a grandma, and a sling shot.
What is Doritos?
This technique uses ordinary, honest, hardworking people are presented in the ad.
What is Plain Folk
This the the name for the audience commercials are trying to reach.
What is Target Audience?
Betcha can't eat just one.
What is Lays Potato Chips?
This technique creates the impression that you have to act fast
What is Urgency?
This Super Bowl Commerical used a Star Wars and the force.
What is Volkswagon?
This technique promises something free or at a discounted price.
What is Something for Nothing
Persuasion techniques are used in advertising to capture the _________ of potential customers.
What is attention?
Eat fresh.
What is subway?
What technique is being used in this Pringles Ad?
What is Repetition?
This Super Bowl Commerical used a popular candy and a play-on-words.
What is M&M?
This technique tells the consumer that the other choices are wrong. The “right choice” is the product being sold.
What is name calling
Persuasion techniques in advertising are designed to create a sense of ...
What is Urgency?
Expect More. Pay less.
What technique is being used in this Heinz Ad?
What is transfer?
This Super Bowl Commercials uses cave men to sell their service.
What is Fed Ex?
This technique uses words, images or symbols that arouse emotions and connect the viewer’s emotion to the product being sold
What is Transfer
Companies use advertising to make their company stand out amongst the rest of the competition in order to create...
What is Brand Awareness?
Think Different.
What is Apple?
What technique is being used in this ad that uses Google Maps?
What is Fear?
This Super Bowl commercial changed the Super Bowl Commercials forever - product and date!
What is Apple Computer in 1984?