Rhetorical Appeals Definitions
Rhetorical Appeals Identification
Ad Strategy Definitions (Part One)
Ad Strategy Definitions (Part Two)
Ad Strategy Identification
100
What are the three rhetorical appeals we learned about in class?
logos
pathos
ethos
100
"There is nothing more important than living life with no regrets."
Which rhetorical appeal is being used?
pathos
100
What is the advertisement heartstrings?
When the advertisement plays on the emotions and feelings of the audience.
100
What is an advertisement?
Something that catches the audience’s attention and promotes something
100
What advertisement strategy is being used?
MASCOT
200
What does logos mean?
logic
credibility
reason
200
"As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and stamina."
Ethos
200
What is the advertisement strategy catchy slogans?
When the advertisement or company uses a short saying that is easy to remember.
200
What is a target audience? WHY do advertisements have target audiences?
Who the advertisement is made for, or who they are trying to grab the attention of.
Advertisements have target audiences because companies know they cannot please everyone or create a product that everyone will be interested in.
200
What advertisement strategy is being used?
HUMOR
300
What does pathos mean?
Emotion
Feelings
Desire
300
"Everyone is registering to attend the Excellence in Everything Conference", Tom Holland said to interviewers. "It was a life changing experience for me!"
Which two rhetorical appeals are being used?
Ethos
Pathos
300
What is the advertisement strategy jingles?
When the company uses a short, memorable tune to represent their product or brand.
300
What is the advertisement strategy celebrity endorsement?
When the advertisement features a famous or well-known person who promotes the product.
300
What advertisement strategy is being used?
CELEBRITY ENDORSEMENT
400
What does ethos mean?
Credibility
Authority
Trust
400
"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options."
Ethos
400
What is the advertisement strategy mascot?
When the company uses a character or figure to represent their brand or product.
400
What is the advertisement strategy stats/testimonials?
When the advertisement provides "evidence" or "facts" to convince the audience.
AND/OR
When the advertisement has a customer say positive things about their experience with the product.
400
What advertisement strategy is being used?
PATHOS
500
What are rhetorical appeals?
The way words are used to convey meaning and persuade
500
"According to the Department of Transportation, there will be heavy traffic on the I-95 between 1pm and 6pm, so you should avoid driving in that area during that time."
Which TWO rhetorical appeals are being used?
Logos
Ethos
500
What is the advertisement strategy put downs?
When an advertisement compares themselves to a competitor, and they put the competition in a negative light.
500
What is the advertisement strategy bandwagon?
When the advertisement tries to convince you to join the "group", and makes you feel left out if you don't join in.
500
What advertisement strategy is being used?
PUT DOWNS