Persuasion Basics
What is persuasion
Convincing someone to believe or do something
Which appeal is based on credibility or trust?
Ethos
Interrupt someone to get your point across
don’t
You want a raise. What appeal do you use?
Ethos and Logos—“I’ve improved sales 15% is an example
True or False: Your tone of voice can change how persuasive you sound.
True
True of False: Good persuasion is the same as manipulation
False
Which appeal uses emotion
Pathos
Use examples to back up your ideas
Do
You need a coworker to help on a Friday. How do you persuade them?
Pathos—“It would really take pressure off me” + Logos—“It’s just a 30-minute task”
What does crossing your arms during a meeting usually signal to others?
Defensiveness or being closed off
What is the number one rule of being persuasive in a profesional setting
Know your audience
Which appeal relies on facts, stats, or logic
Logos
Speak in vague, general terms
dont
You’re pitching a new idea in a meeting. Name 2 ways to sound persuasive.
Confident tone, evidence, clear examples
Name one body language tip to appear more confident and persuasive.
eye contact, standing tall, relaxed hands, nodding while listening, etc
Name one reason persuasion is important in the workplace
Give an example of pathos in the office
Think of how our team feels when… etc
Listen actively before making your case
You’re trying to fix a conflict. What’s one persuasive technique to use?
Empathy/Pathos, listening, finding common ground
What’s the effect of speaking too quickly during a pitch or meeting?
You may sound nervous or unprepared
What’s more powerful: facts or emotion? Why?
Depends—both matter when used well
Give an example of ethos in the office
As your team leads with 5 years of experience, etc
Focus only on what you want
Dont
You need to sell your team on a last-minute project. What 3-part persuasive strategy should you use?
Ethos, Pathos, Logos
Describe how your tone and body language should change when trying to persuade someone who disagrees with you.
Stay calm, use a respectful tone, open posture, avoid aggressive gestures