Pathos
https://youtu.be/IHmdbCXb-R8?si=pSIzrNsaiok7vHzh. How does this video show pathos?
This commercial utilizes pathos in the way it evokes emotion. It promotes happy feelings through a memorable storyline and music, helping consumers connect with the brand through the universal feeling of love.
A student giving a persuasive speech about global warming cites a leading expert in climate science in their speech. How does this show a use of ethos?
This is an example of an ethos appeal because the student uses the expertise and authority of the scholar in climate science to add to their credibility.
A vitamin company reports ingredient traceability by sharing sources, results from clinical studies, and their suppliers for consumers to view on their website. How does this show logos?
This illustrates the use of logos through clearly communicated evidence of the vitamin’s effectiveness and origins. The evidence they provide may help consumers believe their claims.
https://youtu.be/9gspElv1yvc How does this video show pathos?
This video evokes strong graphic imagery of abused and neglected animals and uses emotional music to prompt viewers to donate money.
A presidential candidate defends their policy plans by referencing their success as a governor. How does this show a use of ethos?
This example is an example of ethos because the candidate refers to their previous experience which makes them appear more reliable and trustworthy.
A phone network provider displays a map showing that they have more coverage than their competitor. How does this advertisement use logos?
The phone network provider employs data and visual evidence to convince their audience to choose their service.
https://youtu.be/5OMKmJ9onhE?si=qJ2rNRD7aDPh1zLS How does this video show pathos?
This commercial appeals to the audience's emotion through Simone Biles' moving story, and encourages viewers to connect Powerade with her perseverance and strength.
https://youtu.be/GSu7BGbyJqc?si=NYKYyxfWE9nPlHnC How does this show a use of logos?
Elle Woods’ explanation of the perm process created an undeniably strong case against the Chutney, leading to a confession from Chutney and persuading the court to side with Elle Woods’ defendant, Brook Windham.