Organization Patterns
A five step content organization pattern which begins with an attention grabber and ends with a clear call to action
What is Monroe's Motivated Sequence
The basic definition for a fallacy
What is faulty reasoning
Aristotle is often called the Father of ______________
HINT: This is a term used for public speaking
What is Rhetoric
A type of audience that is open minded and often has some basic knowledge and potential interest or support for the topic and/or the speaker
What is a receptive audience
Persuasion is best defined as
What is appeals designed to impact or change one's values, beliefs, attitudes or actions
The main goal in Monroe's Motivated Sequence
What is to motivate the audience to take a specific action
A type of fallacy that is built on the assumption that an individual should make a decision based on what is popular or what "everyone else" is supporting, believing or doing
What is a "bandwagon" fallacy
Aristotle was from Greece and was the forerunner to another philosopher and public speaker, named Cicero, who was from ________
What is Rome
An audience that may likely include hecklers, protesters and even aggressive members
What is a hostile audience
Persuasion is aimed directly at a person's __________
What is Circle of Influence
Monroe's Motivated Sequence was developed in the 19302 by thie theorist from Purdue University
Who is Alan H. Monroe
A type of fallacy based on cause and effect reasoning taken to the extreme
HINT: This fallacy is sometimes called a "snowball" or "domino" effect
What is a "slippery slope" fallacy
Aristotle believed the best persuasive arguments or petitions were based on these three appeals
What are ethos, logos and pathos
One way to gather data and advanced insight relating to the anticipated audience demographics, knowledge, interests and opinions
What is use of surveys
Relating to a person's Circle of Influence -- Core values come from these major influences and they subsequently impact the other three circles in this way
What are families, culture, traditions, religion and other significant factors; Core Values seldom change and always influence beliefs which impact attitudes which always dictate human behavior
The second and third steps in Monroe's Motivated Sequence often utilize this other content organization pattern
What is problem and solution
The main difference between formal and informal fallacies
What is an informal fallacy which typically involves faulty reasoning due to misuse of evidence or language while a formal fallacy leads to a faulty conclusion when the premises are faulty or the relationship between the premises and the conclusion has a disconnect?
Considering Aristotles three concepts of persuasive appeals, this one is most closely associated with core values and beliefs; while the other is more closely associated with a person's attitude
What is ethos and then, pathos
The theory that basic needs must be met first before an individual can respond to or seriously consider appeals at more complex or higher level of need is based on a five-level pyramid of social and psychological concerns called
What is Maslow's Hierarchy of Needs
A paradigm shift occurs when
What is a traditional and commonly held belief that is challenged and confronted (generally over a long time period) until a new and nearly opposite theory or belief emerges and goes mainstream
The five steps used in Monroe's Motivated Sequence
1) What are to grab attention;
2) To establish a problem or need;
3) To present a solution or a way to satisfy the need;
4) To visualize or imagine life with or without the proposed solution;
5) To issue a clear call to action.
The ad hominem fallacy will often launch this kind of attack
What is to attack the character or circumstances of the individual rather than refuting the truth or reasoning of the statements or arguments the individual is making
Persuasion often is "logos" based established or supported with facts, statistics and this type of research
What is quantitative research
The five levels of Maslow's Hierarchy, with definitions or examples, include
What is Physiological (food, water, shelter); Safety; Social (friends, family, a sense of belonging); Esteem Needs (to feel good about oneself) and Self-Actualization (Goals, plans and actions leading toward reaching one's highest potential).
Most persuasive arguments raise these three types of questions
What are questions of fact, questions of value and questions of policy