The goal of an ad is to...
Make you buy/use the product.
A question that does not need an answer is called a...
Rhetorical Question
Using the same words or phrases multiple times is called...
Repetition
List one persuasive technique in the sentence below.
"It is extremely important to take action to stop climate change!"
Call to Action
Inclusive Language
Pathos
Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver
What is Pathos?
The goal of persuasive writing is to...
Persuade the reader to agree with your opinion
Words such as 'they' or 'them' are called...
Exclusive Language
Language such as 'we' and 'our' are called...
Inclusive Language
Identify a persuasive technique in the sentence below:
"According to a Professor Liesing 76% of all facts on the internet are made up"
Reference to Experts
Facts/statistics
Evidence
Logos (76%) and Ethos (Professor Liesing)
"As a respected Harvard professor with decades of research, Dr. Fred's findings on viruses are sound."
The two different sides in an argument are called...
For and Against
Affirmative and Negative
Language that makes us feel something is called...
Emotive Language
Pathos
Another word for an exaggeration is called a...
Hyperbole
Identify a persuasive technique in the sentence below:
"The government's policies are pathetic and what the country needs is change!"
Attacks
Emotive Language
Ethos
"97% of participants in the study saw 87% increased benefits from this supplement."
What is Logos?
The writer or author's opinion on an issue is called the...
Contention
Another name for a personal story is called a...
Anecdote
A quote from someone knowledgeable in the issue is called...
Reference to Experts
Expert Opinon
Ethos
Identify a persuasive technique in the sentence below:
"In my personal experience, I've only had wonderful experiences at Brentwood!"
Praise
Anecdote
Pathos
"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."
What is Pathos?
Something is considered in an issue when...
It has two or more sides to discuss.
Is a topic of debate or importance amongst a group of people.
Repeating the same letter at the start of a word is called...
Alliteration
When we only present one side of the issue and ignore the other, it is called...
Bias
Identify a persuasive technique in the sentence below:
"They are monsters for what they have done to small businesses!"
Hyperbole
Exclusive Language
Pathos
"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition make me the ideal candidate for your mayor."
What is Ethos?